The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make content, acquisition, distribution, or programming decisions, demand data can provide valuable insights. Take "Wisting" as an example; let's use the audience demand and related metrics shared above to explore how demand data can be used to guide decisions:
1. Content valuation: Using Parrot Analytics' content valuation system, it is possible to find out how much "Wisting" is worth in France or globally. The system applies demand data to reveal the dollar value contribution of any title to any platform in any region. With 3.7 times the audience demand of the average show in France over the last 30 days, "Wisting" has a good level of demand. By analyzing the performance on a 1-year rolling basis versus the last 30 days, executives can conclude that the show's popularity is increasing. The insights on content valuation provided by demand data have the potential to guide production budgets, acquisition prices, licensing fees or help assess a TV series' ability to drive subscriptions and reduce churn.
2. Programming decisions: By examining the top 10 global markets where "Wisting" is the most in-demand, we find that France is "Wisting"'s number one market globally with good audience demand of 2.5 times the average TV show in France over the last 30 days. This is strong evidence that executives should consider programming more content similar to "Wisting" in France or explore spin-off or franchise potential. The other countries where "Wisting" has good demand such as Sweden, Germany, Bulgaria, Israel, etc., may also be targeted for similar programming decisions.
3. Distribution decisions: With insights from demand data, TV network executives or content distributors can make informed decisions about where to distribute content and identify the appropriate platform for the content. It's interesting to note that "Wisting" has good demand across multiple territories, which indicates the potential to scale the content's reach beyond its country of origin, Norway. For instance, as it pertains to France, content distributors or TV network executives may negotiate with French broadcasters or streaming services to air the show.
4. Competitive benchmarking: Data on the performance of "Wisting" against other TV shows in its genre and in France suggests that the show has higher demand than 96.0% of all drama titles in France. This could reveal an opportunity to further market the show in France as a stronghold for dramas.
5. Subscriber acquisition and retention: Audience demand data can be used to identify which titles should be acquired or produced by the platform to grow the subscriber base. By examining other shows that "Wisting" fans also like, SVOD platforms or TV network executives can add more similar content to the platform or network. Additionally, monitoring the decline or increase of demand for "Wisting" is valuable for making informed decisions on what content to renew to retain subscribers.
As demonstrated by the insights on "Wisting" in France, demand data is powerful and can provide valuable insights and recommendations to entertainment executives on content valuation, programming, distribution, and competitive benchmarking. Demand data can also guide acquisition and production decisions, reduce programming risks by focusing on genres with high demand, help to predict cannibalization of audiences, and assess the value of exclusivity. With demand data-empowered insights, entertainment executives can make informed decisions based on valuable audience insights and trends.
Wisting's travelability to France in the last 30 days is 137%, which means that the audience demand for Wisting is 137% of the demand in its country of origin, Norway. Click through to another market to discover how well Wisting travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3 Norge‘s Wisting is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 Norge and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wisting, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Wisting in France. We provide our partners with valuable OTT expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.