The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need the right tools to back your content decisions. With demand data, you can better understand and capitalize on audience trends to make more informed content, acquisition, distribution, and programming decisions. The analysis of “Witches of East End” for the month of February 2024 in France is an excellent example of how these insights can help you make better decisions.
One key way demand data can help is through content valuation. By determining how much your content is worth, you can make more informed decisions about how much to spend on content. The Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. Using demand data, you can calculate the ROI of a specific title and assess its ability to drive subscriptions and mitigate churn.
Another way demand data can help is by informing scalable concept testing. You can use demand data to understand which elements of your existing content fans like the most and use this insight to optimize upcoming productions for success. Demand data also offers insights into supply and demand, enabling you to make informed acquisition or production choices.
Demand data can inform subscriber retention and acquisition decisions by providing insight into which titles should be bought to keep the current audience happy and which titles should be bought to expand that audience. You can also use demand data to determine the best release strategy for your content and uncover under-monetized titles.
Demand data also helps network fit and allows for competitive benchmarking of titles against other titles available on the market. By using demand data, you can optimize your pre-release marketing and affinity analysis, identifying the best talent and brand to partner with to expand your audience.
Returning to the analysis of “Witches of East End” in France, we see that the show experienced a significant demand spike in early February 2024. While the show has experienced a 2.1% dip in demand in February, its demand is good, with 2.8 times the audience demand of the average show in France over the last 30 days. Only 8.6% of all TV shows have this level of demand. The show’s global performance across six dimensions is okay, with good longevity and reach but poor travelability and franchisability. Comparing the show’s performance on a yearly basis versus the last 30 days reveals that its popularity has substantially increased in the last month, indicating growing demand.
Using this type of data analysis, entertainment executives can understand which genres are resonating with their audience and exactly where their content is in demand. They can use this information to make smarter decisions about content production, distribution, and acquisition, all backed by real-time audience demand data.
Witches Of East End's travelability to France in the last 30 days is 61%, which means that the audience demand for Witches Of East End is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Witches Of East End travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s Witches Of East End is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Witches Of East End, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Witches Of East End in France. We provide our partners with deep SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.