The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across a range of media can benefit greatly from utilizing demand data to make more informed content, acquisition, distribution, or programming decisions. The example of "Wolf Pack," a TV series about teenagers who discover they are werewolves, provides valuable insight into how demand data can be used to inform strategic decision-making.
One key use case for demand data is content valuation. Parrot Analytics' content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. This helps entertainment executives determine how much to spend on content and can be applied to an individual series or an entire library, unbundling the value of content on any streaming service. "Wolf Pack" has strong demand in France, with 2.9 times the audience demand of the average show in France over the last 30 days, indicating its potential economic value for any platform.
Executives can also use demand data to understand global performance and target markets for distribution. "Wolf Pack" outperforms the demand of the average TV show (1x) in each of its top 10 global markets over the last 30 days, with the United States being its number one market globally. This allows executives to make data-driven decisions on localized content strategies, including language and subtitle preferences for each market.
Additionally, demand data can inform decisions around supply and demand, including what type of content is exhibiting an opportunity to acquire or produce. Executives can use the data to identify and capitalize on under-monetized titles or emerging markets, and to inform pre-release marketing campaigns. They can also compare a title's demand against other titles available on the market to gauge its competitive benchmarking and identify which TV shows will help acquire or retain subscribers.
For example, examining data for "Wolf Pack," executives can infer that the show is part of the cultural zeitgeist and has strong momentum, with increasing demand in January after a spike. The show also has potential for spin-offs or future franchises, although its longevity requires further monitoring. Based on fan preferences, executives can select suitable talent and brands for partnerships to expand its audience reach for better subscriber acquisition.
In sum, the demand data for "Wolf Pack" provides various insights for executives to inform content decisions and strategic direction towards acquisition, distribution, and programming. By using this data to support their decision-making, executives can reduce risk, increase the success rate of their content and platforms, and sustain audiences' satisfaction.
Wolf Pack's travelability to France in the last 30 days is 23%, which means that the audience demand for Wolf Pack is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Wolf Pack travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Wolf Pack is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wolf Pack, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Wolf Pack in France. We provide our partners with smart television insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.