The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. For example, let's consider the show "Wu-tang: An American Saga" in France for the month of March 2024. With 6.2 times the audience demand of the average show in France over the last 30 days, "Wu-tang: An American Saga" ranks in the 98.2nd percentile in the music genre, implying higher demand than 98.2% of all music titles in France.
Using Parrot Analytics' content valuation system based on demand data can help you determine the dollar value contribution of any title to any platform in any region. Therefore, content valuation can help you decide how much to spend on content and estimate a title's ability to drive subscriptions, mitigate churn and to become a strategic asset for streaming platforms. For instance, tracking the demand of "Wu-tang: An American Saga" in France in March 2024 may signify a significant monetary value for the show in France.
Not only does demand data help with content valuation, but it can also provide insight into the global popularity of a title. For example, analyzing the top 10 global markets where "Wu-tang: An American Saga" is most in-demand over the last 30 days indicates that this TV series outperforms the demand of the average TV show in each of these markets, with the United States being its number one market globally with outstanding audience demand of 7.1 times the average. Furthermore, using Parrot Analytics' Travelability metric can help quantify a show's international demand relative to its home market, as we see that the demand for "Wu-tang: An American Saga" in France was 67% of the demand in the United States.
Demand data can also inform decisions regarding supply and demand. By analyzing which type(s) of content exhibit opportunity to acquire or produce, you can make more informed acquisition and production decisions. Similarly, by tracking content that is popular in the market, you can use this information to make informed programming decisions.
In addition to assessing the monetary value of a specific title, using demand data can help you uncover under-monetized titles and find new opportunity markets for content distribution. For example, the fluctuation in demand for "Wu-tang: An American Saga" in France throughout March and the countries where this show is gaining popularity over time can help you identify new markets where you can distribute your content. Moreover, analyzing the affinity analysis of the show can help you decide who is the best talent, brand, or TV show to partner with and expand your audience.
Finally, using demand data to power recommendations and discovery can help ensure that your content is being seen by the right audience on your platform. For instance, combining the insights from Parrot Analytics' Momentum and Longevity metrics can help you optimize your marketing campaign ahead of premiere and compare your performance against other shows.
In conclusion, demand data is a powerful tool that can help entertainment executives in various sectors make informed content, acquisition, distribution, and programming decisions. Using Parrot Analytics' content valuation system, analyzing which titles are popular in the market, and tracking the demand for a show in different countries can help executives make powerful decisions that will optimize monetization and exposure of their content.
Wu-tang: An American Saga's travelability to France in the last 30 days is 54%, which means that the audience demand for Wu-tang: An American Saga is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Wu-tang: An American Saga travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Wu-tang: An American Saga.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Wu-tang: An American Saga from partners like Hulu.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Wu-tang: An American Saga? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Wu-tang: An American Saga. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wu-tang: An American Saga), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Wu-tang: An American Saga, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Wu-tang: An American Saga is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wu-tang: An American Saga, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Wu-tang: An American Saga in France. We provide our partners with smart television series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.