The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment industry executive considering acquiring or producing a TV series for a French audience, the performance of "Your Honor" in France in March 2024 can provide valuable insights to convince you if this is worth doing.
Content valuation is needed to determine how much a TV series is worth. Parrot Analytics' content valuation system, which is powered by global content demand and supply, can help you in this regard. By using demand data, the system provides you with the dollar value contribution of any title to any platform in any region. For instance, you can use the system to determine the dollar value contribution of "Your Honor" to a French audience, in France. By looking at the show's audience demand in France, which is 10.5 times the demand of the average show over the last 30 days, and knowing that only 2.7% of all TV shows in France have such levels of demand, you can tell that the show has significant value. You can also use demand data to assess the show's ability to drive subscriptions and mitigate churn, which can be vital in making acquisition decisions.
Demand data can also help you to value your content globally. For example, by examining the top 10 global markets where "Your Honor" is most in-demand over the last 30 days, you can tell where the show is most in-demand and its popularity levels in each market. This information is useful in global content expansion, especially when selecting the regions to invest in and support your global SVOD expansion.
Another way demand data can help you is through optimal release strategy and pricing. By analyzing the performance of "Your Honor" in France in March 2024 and seeing that demand for the show spiked in the middle of the month, you might consider revising your release strategy. You can use demand data to determine which titles will drive the most audience engagement based on your target audience and when it is best to release them.
Demand data can help TV series financing companies, entertainment talent agencies, and TV production companies, linear network, and pay TV networks to make more informed programming decisions in terms of which titles to acquire and invest in. For instance, by analyzing the demand data for "Your Honor" in France over the last 30 days, you can tell what other shows French audiences are watching, which genres are resonating most with your current audience, and the genres to focus on to attract new subscribers to your SVOD service.
Lastly, demand data can help you to assess your content's fit with different platforms and networks, improving content distribution decisions. Knowing that "Your Honor" has outstanding travelability and higher demand of 81% in France relative to its country of origin, the United States, you can tell that the show has significant potential in different international markets, which can guide distribution decisions.
Your Honor's travelability to France in the last 30 days is 77%, which means that the audience demand for Your Honor is 77% of the demand in its country of origin, United States. Click through to another market to discover how well Your Honor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Your Honor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Your Honor, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Your Honor in France. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.