The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for new opportunities and ways to optimize your content strategies. You might wonder how content data can help you make better decisions and identify new opportunities. In this regard, demand data analysis could be a game-changer for your decision-making process.
Let's take "American Horror Story" as an example. Analyzing its demand data for the month of October 2023 in Ireland can provide a wealth of insights that can inform content decisions, such as acquisitions, distribution, and programming decisions.
One of the first things you might notice is that "American Horror Story" has 9.3 times the audience demand of the average show in Ireland over the past 30 days, with only 2.7% of all TV shows achieving this level of demand. This information can help you understand the show's value, based on its current popularity, and evaluate its potential demand in other regions, which can inform content acquisition and distribution strategies.
Furthermore, you should take into account the show's ranking. It is ranked #11 in Ireland, moved up in its rank by 13 spots during October alone, and is also in the 99.9th percentile in the thriller genre. Such information provides valuable insights into the show's performance metrics and can indicate its ability to attract and retain viewers.
The demand data insights can also be used to inform programming and content strategies for a specific platform or regional audience. For instance, the data shows that during October, audience demand for "American Horror Story" increased by 15.2% in Ireland. Such information can help a linear network or pay TV network to decide whether it's worth carrying over into the next season of programming, or for a streaming platform to evaluate the show's suitability for inclusion in their content library.
Additionally, understanding audience taste clusters and successful genre trends can help TV production companies optimize their production strategies. For example, the Parrot Pulse reveals that audiences who watch "American Horror Story" also enjoy "Loki", "Rick And Morty", "American Horror Stories" "Star Trek: Lower Decks", and "The Walking Dead: Daryl Dixon". This information is potentially valuable for entertainment talent agencies and studios that are interested in developing similar content to appeal to a wider audience.
Moreover, content valuation based on demand data can help answer key content strategy questions, such as how much a show is worth. Parrot Analytics’ content valuation system is based on demand data and can help evaluate the dollar value contribution of any title, to any platform, in any region. It answers a range of questions such as measuring the ROI of a specific title, assessing a TV series' ability to drive subscriptions and mitigate churn, as well as determining how much is your show worth to another streaming platform.
Overall, analyzing demand data for content such as "American Horror Story" can provide various insights that can be used to inform content acquisition, distribution, and programming decisions. With demand data analysis, TV executives can find new opportunities to optimize their content strategies and generate higher revenue.
American Horror Story's travelability to Ireland in the last 30 days is 22%, which means that the audience demand for American Horror Story is 22% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Ireland as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Ireland. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Ireland to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in Ireland are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Ireland, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Ireland. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in Ireland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Ireland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Ireland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for American Horror Story in Ireland. We provide our partners with far-reaching TV analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.