The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How Demand Data Can Help Entertainment Executives Make Informed Decisions for TV Series
Using the example of "Doctor Who" in Ireland for the month of November 2023, we can explore how demand data can help entertainment executives make informed decisions for TV series. Here are some sample questions that demand data can answer:
1. How popular is "Doctor Who" in Ireland compared to other TV shows?
Based on the data, "Doctor Who" has 8.7 times the audience demand of the average show in Ireland over the last 30 days. This indicates that the show has a strong following in this region.
2. Has the demand for "Doctor Who" been increasing or decreasing recently?
Demand for "Doctor Who" has been increasing recently. Compared to its demand of 6.8 times the average over the last 90 days, demand for this show has increased to 8.7 times the title average in the last 30 days in Ireland.
3. What is the show's 30-day rank in Ireland?
"Doctor Who" achieved the peak rank of #21 in Ireland.
4. How does "Doctor Who" perform compared to other drama titles in Ireland?
"Doctor Who" ranks at the 99.9th percentile in the drama genre in Ireland for November 2023, meaning it has higher demand than 99.9% of all drama titles in Ireland.
5. What are some shows that fans of "Doctor Who" also like in Ireland?
Other shows that fans of "Doctor Who" also like in Ireland are "Rick And Morty", "Loki", "For All Mankind", "South Park", "The Mandalorian", "The Expanse", "The Simpsons", "Star Trek: Picard" and "Fear The Walking Dead". This information can help content creators identify which shows to group together and potentially monetize with related promotions.
6. Is the demand for "Doctor Who" consistent or fluctuating in Ireland?
The demand for "Doctor Who" has decreased in Ireland by 10.7% during November. However, demand spiked in late November 2023.
7. How well is "Doctor Who" performing globally and across different markets?
"Doctor Who" has outstanding demand in France, Canada, Australia, Germany, Brazil, Netherlands, and Sweden. This information can be used to help executives make distribution decisions to promote the show in high-demand markets.
8. What is the level of demand in the United Kingdom for "Doctor Who"?
The UK is "Doctor Who"'s number one market globally. The show achieved exceptional audience demand of 41.7x in the United Kingdom. This information can be used to help executives value the show for potential distribution and production deals.
9. How has the audience demand for "Doctor Who" changed over time?
The longevity of "Doctor Who" is exceptional as measured by audience demand and how well its audience demand is maintained over time. Its momentum, the pace of growth, is likewise exceptional.
10. How can executives use past demand trends to inform content decisions?
Comparing the demand performance of "Doctor Who" on a 1 year rolling basis versus the last 30 days shows that the show has increased in popularity. This information can be used to help executives understand how audience demand for a specific show might change over time and tailor their marketing or promotion strategy accordingly.
Conclusion:
Demand data helps entertainment executives make informed decisions about content, acquisition, distribution, and programming. Using the example of "Doctor Who" in Ireland for November 2023, we can see that the show is highly demanded in this region as well as globally. Executives can utilize demand data to value content, make decisions on distribution and promotion, understand audience trends, and make strategic content decisions. Parrot Analytics content valuation system provides access to global data enabling the valuation of individual or portfolios of content. With the use of demand data, entertainment executives can have the power to make better and more informed decisions that can ultimately lead to greater success for their businesses.
Doctor Who's travelability to Ireland in the last 30 days is 12%, which means that the audience demand for Doctor Who is 12% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Doctor Who travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Doctor Who is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doctor Who, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 8:43 p.m. PST using tv demand analytics from Parrot Analytics for Doctor Who in Ireland. We provide our partners with far-reaching content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.