The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution and programming decisions. Parrot Analytics provides an independent measure of the global performance of any show across six dimensions, which include audience demand, travelability, longevity, momentum, franchisability, and reach. Let us consider the Irish market's performance of the popular TV series "Foundation" during October 2023 to showcase how entertainment executives can use demand data to make informed content-related decisions.
Demand data reveals several key aspects of "Foundation" in the Irish market during October 2023. Firstly, the show has 8.7 times the audience demand of the average show in Ireland, and only 2.7% of all TV shows have this level of demand. This information suggests that "Foundation" is a highly valuable asset for any streaming platform, and its content valuation is high. Secondly, "Foundation" has dropped in rank by 38 spots during October. This decline indicates executives might want to evaluate factors such as marketing campaigns and competition with other shows. Thirdly, "Foundation" has higher demand than 99.9% of all drama titles in Ireland, indicating the show's appeal in this genre. Lastly, we learn that "Foundation" fans also like shows such as "The Wheel Of Time," "Invasion," and "The Mandalorian," giving executives insights into what other content their audience might be interested in.
An interesting aspect of using demand data is to compare the show's performance in a given time frame. During October, "Foundation" had 26.6% less demand in Ireland compared to its average demand over the last 90 days. However, compared to its demand over the course of the entire year, its popularity increased in the last 30 days. "Foundation" peaked at 10.5 times the average in the last 30 days, a 21.8% increase from the year's average demand.
Another consideration for entertainment executives is how "Foundation" is performing globally. Examining the show's performance in the top ten global markets where it is in demand reveals that it outperforms the demand of the average TV show (1x) in each market, with the United States being its number one market, achieving outstanding audience demand of 16.3x. This global information gives executives insights into how the show is doing globally and gauge its international audience interest.
Entertainment executives can use demand data to optimize content-related decisions by addressing critical questions. They can assess a TV series' ability to drive subscriptions and mitigate churn, estimate audiences' cannibalization, compare content against other titles available on the market, inform pre-release marketing and optimize marketing campaigns ahead of premiere, among others.
In conclusion, using demand data, executives can make informed decisions about the content they create, distribute, and acquire. As demonstrated by "Foundation," demand data can provide insights into the show's performance over several dimensions, such as audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding the value of a content library, estimating its global appeal, and identifying opportunities to monetize IP can significantly impact content-related decisions' success.
Foundation's travelability to Ireland in the last 30 days is 23%, which means that the audience demand for Foundation is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Ireland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Foundation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 18, 2024, 12:42 p.m. PST using demand analytics from Parrot Analytics for Foundation in Ireland. We provide our partners with meaningful television series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.