The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you could leverage the demand data for "Futurama" to help make more informed content acquisition and programming decisions. Firstly, content valuation using demand data can help to determine how much the series is worth to the platform or streaming service in Ireland. The Parrot Analytics content valuation system is an economic valuation system that operates by using global content demand and supply. So, using the data for "Futurama" in Ireland for August 2023 obtained from Parrot Analytics, you could quantify the dollar value contribution of the show to the platform.
Demand data could also help in determining the type of content that exhibits an opportunity to acquire or produce. You could examine the shows that fans of "Futurama" also like in Ireland, such as "Top Gear," "Rick And Morty," "The Simpsons," "South Park," "Star Trek: Strange New Worlds," and "It's Always Sunny In Philadelphia," to identify the type of content that has the potential to attract a similar audience.
You could also explore the reach of "Futurama" in Ireland to determine whether the show appeals to a wide group of people or just a dedicated but limited fandom. Since the show has outstanding demand and has ranked #11 in popularity, it could be said that it appeals to a broad audience with mass appeal.
Furthermore, by examining the top 10 global markets where "Futurama" is most in-demand, you could identify areas with currently untapped fan bases that could make for great distribution opportunities. In addition, for programming decisions, the demand spike in late August 2023 for "Futurama" suggests significant market potential for the show in Ireland, so executives could act on this information and use it to make informed programming decisions.
Finally, the metadata obtained about the show could be used to understand historical trends in show popularity, which could inform content acquisition or programming decisions. For instance, "Futurama" has been on air since 1999, and has 11 seasons and 150 episodes. Evaluating how its demand has changed over the years, combined with analysis of audience age demographics, could help determine the show's target audience and its appeal to new generations over time.
Futurama's travelability to Ireland in the last 30 days is 14%, which means that the audience demand for Futurama is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Nov. 29, 2023, 1 p.m. PST using global tv demand metrics from Parrot Analytics for Futurama in Ireland. We provide our partners with valuable TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.