The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, it is essential to make informed decisions when it comes to content acquisition, distribution, programming, or content valuation. Demand data provides valuable insights and can help to make better-informed decisions in these areas. Let's take a closer look at the case study of "Good Omens" in Ireland and see how demand data can be an asset for executives when making strategic decisions.
Firstly, using demand data, executives can analyze the popularity of a show in a particular region to determine the potential ROI of acquiring or producing a piece of content. For example, "Good Omens" in Ireland has 15.4 times the audience demand of the average show over the last 30 days, indicating high popularity among the audience. By using this information, executives can make an informed decision about the potential value of acquiring or producing a similar show in Ireland.
Demand data can also provide insights into customer preferences, which can aid in content production and acquisition strategy. "Good Omens" fans in Ireland also enjoy shows like "The Mandalorian" and "Outlander." By examining these similar shows, executives can gain a better understanding of their target demographic and potentially identify new popular genres to pursue.
Executives can also use demand data to examine the show's performance in the global market and evaluate its potential to reach new audiences. For example, demand for "Good Omens" in Ireland was 32% of its demand in the UK, indicating that there is room to grow by increasing the show's promotion and availability in Ireland.
Demand data can also provide insights into the monetization potential of a title. High demand for "Good Omens" in Ireland indicates that it might have a high economic value as a strategic asset for streaming platforms. By using demand data, executives can assess the baseline value of a title, estimate the cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
In conclusion, demand data can be used to enhance an executive's strategic decision-making process. By gaining insights into the popularity of a show, customer preferences, global market performance, and monetization potential, executives can make better-informed decisions about content acquisition, distribution, programming, or content valuation. The success of "Good Omens" in Ireland and its exceptional global demand is a testimony to the potential value that demand data can deliver to entertainment executives across the industry.
Good Omens's travelability to Ireland in the last 30 days is 31%, which means that the audience demand for Good Omens is 31% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Good Omens also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on Sept. 11, 2023, 9:52 p.m. PST using tv demand datasets from Parrot Analytics for Good Omens in Ireland. We provide our partners with extensive media industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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