The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for TV shows is critical to making informed content decisions. By using demand data, executives can evaluate the performance of a TV show and make strategic decisions related to content acquisition, programming, and distribution.
For instance, let's take a look at "Inside Edition" for the month of October 2023 in Ireland. The demand for the show is 13.7 times higher than the average TV show in Ireland, indicating that the show has been receiving outstanding audience demand. Furthermore, "Inside Edition" ranks #9 in the Irish market, and it is in the 100.0th percentile for the documentary genre, which means it has higher demand than 100.0% of all documentary titles in Ireland.
The demand data on "Inside Edition" for the last 30 days and the last 90 days shows that its demand has been decreasing recently, but it is still one of the most in-demand TV shows in Ireland. Moreover, the demand spike in mid-October suggests that certain factors could be impacting audience demand that need to be investigated.
The Parrot Pulse scorecard for "Inside Edition" offers insights into how the show is doing globally. The worldwide audience demand across all platforms is outstanding, whilst its travelability is good. Moreover, the longevity of the show is exceptional, showing the show has maintained audience demand over time. Also, its momentum and reach are exceptional and good, respectively. The franchisability of the show is also good, which means the show has the potential for spin-offs or franchises.
Comparing the performance of "Inside Edition" over the last 30 days vs the last year provides a detailed understanding of the recent popularity of the show. The show has experienced a 5.1% increase in popularity over the last 30 days compared to its 1 year rolling average, with the show reaching 13.7 times more demand than the title average in the last 30 days alone.
By examining the top 10 global markets where "Inside Edition" is most in-demand, we can see its popularity has not decreased. With outstanding demand in top markets such as The United States, Canada, Australia and the United Kingdom, "Inside Edition" is outperforming the average TV show in each of these markets, including Ireland where it is one of the most in-demand TV shows.
With all this data, entertainment executives can use demand data to make more informed decisions related to content acquisition, programming, and distribution. Demand helps executives make more informed decisions that drive valuations, including how much to spend on content and how to quantify a TV series' ability to drive subscriptions. Demand data will also inform executives if a TV series is relevant in a given market or not. The Parrot Analytics demand data helps executives decide on acquiring the most popular TV shows and help in retaining current subscribers or attracting new audiences, driven by valuations based on Parrot's demand data.
Inside Edition's travelability to Ireland in the last 30 days is 74%, which means that the audience demand for Inside Edition is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Edition travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Ireland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been changed on Dec. 10, 2023, 3:51 p.m. PST using global television demand metrics from Parrot Analytics for Inside Edition in Ireland. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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