The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is critical to make data-driven decisions when it comes to content acquisition, distribution, and programming, among other things. Using demand data, executives can make more informed decisions that help drive success for their platforms. Taking a look at the example of "Mickey Mouse Clubhouse" for the month of October 2023 in Ireland, we can see how demand data can be used to glean insights and make effective decisions.
Firstly, Parrot Analytics' content valuation system is an ideal tool for valuing IP globally and region-specifically. For example, in Ireland, "Mickey Mouse Clubhouse" has 13.9 times the demand of the average show, and only 2.7% of all TV shows enjoy this level of demand. This indicates the show is incredibly popular, and it has been increasing in popularity recently. In addition, the show ranks at the 99.9th percentile in the comedy genre, meaning it has higher demand than 99.9% of all comedy titles in Ireland. By using demand data to calculate the dollar value contribution of a title to a platform, executives can make informed decisions when it comes to content valuation and potential acquisitions.
Furthermore, audience demand data offers critical insights into audience preferences and behavior. Using "Mickey Mouse Clubhouse" as an example, we can see that other shows popular with fans of the show in Ireland include "Hey Duggee", "Bluey", and "PAW Patrol". Understanding audience preferences can help executives make decisions about potential content acquisitions, such as which genres or talent to focus on.
In addition to informing content acquisitions, demand data can help executives with programming decisions. For example, "Mickey Mouse Clubhouse" has exceptional longevity, which means it is an excellent choice for a catalog acquisition. When it comes to programming, demand data can inform decisions about release strategies and pricing, such as identifying when demand spikes for a particular show. Additionally, executives can use demand data to uncover under-monetized titles through opportunity markets and identify the potential for spin-offs or franchises.
Demand data can also be leveraged to assess a TV series' ability to drive subscriptions and mitigate churn. For instance, examining "Mickey Mouse Clubhouse's" audience demand across the top 10 global markets where it is most in-demand reveals its outstanding performance, especially in the US and UK. Leveraging demand data, executives can answer questions such as which titles to buy to keep current audiences happy and which shows will attract new subscribers.
Finally, by using Parrot Analytics' demand data to measure the franchise potential, momentum, reach, and travelability of a title, executives can assess its international demand relative to its home market. For example, "Mickey Mouse Clubhouse" has exceptional franchise potential, meaning it has the potential to be spun off into sequels or new intellectual property, and its travelability is exceptional, indicating strong international demand.
In conclusion, executives in the entertainment industry must make informed decisions when it comes to acquisition, distribution, programming, and content creation. The insights offered by audience demand data are critical to this process, helping executives make strategic decisions and optimize their platforms for success. By using demand data, executives can gain a deeper understanding of audiences and market trends, leading to better-informed decisions that drive growth and revenue.
Mickey Mouse Clubhouse's travelability to Ireland in the last 30 days is 39%, which means that the audience demand for Mickey Mouse Clubhouse is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Mickey Mouse Clubhouse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Mickey Mouse Clubhouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey Mouse Clubhouse, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:56 a.m. PST using global tv demand metrics from Parrot Analytics for Mickey Mouse Clubhouse in Ireland. We provide our partners with essential SVOD workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.