The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data provides strategic insights for executives looking to make informed content, acquisition, distribution, and programming decisions. By examining the demand data for "My Little Pony: Friendship Is Magic" in Ireland, we can see how demand analysis relates to content valuation and how it can be utilized to answer challenging questions.
Content valuation uses demand data to reveal the economic value of a title, enabling companies to better determine how much to spend on content. Parrot Analytics’ content valuation system can calculate the dollar value contribution of any title, to any platform, in any region. For "My Little Pony: Friendship Is Magic," we can see that it has 12.4 times the audience demand of the average show in Ireland over the last 30 days, which makes it a valuable title. Its high demand indicates that it has increased popularity and could help drive subscriber acquisition and retention.
By examining the top 10 global markets where "My Little Pony: Friendship Is Magic" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. For instance, the United States is its primary market, where it achieved an exceptional audience demand of 22.5x, making it an extremely valuable proposition for American companies. The show has an outstanding demand in Canada, Russia, the United Kingdom, Germany, Australia, Ukraine, Estonia, and Poland, all of which makes it valuable to TV executives looking to expand their content market internationally.
Demand data also powers content discovery and recommendation systems. By identifying the most popular genres in specific markets, companies can tailor their content to the relevant taste clusters of their target audience. For example, executives could analyze the viewership data of "My Little Pony: Friendship Is Magic" and identify that the family genre is a high-performing category in Ireland, and attend to this specific demand to better suit their audience.
Competitive benchmarking is another valuable information that executives can glean from demand data. Analysis of its Irish peak rank and recent moves - up six spots in October - provides a valuable benchmarking for TV executives who can adjust their programming strategy or film acquisitions to better accommodate the popularity of the show.
In conclusion, demand data can help entertainment executives make better content decisions and acquisition decisions. By analyzing the demand for titles like "My Little Pony: Friendship Is Magic," executives can determine the economic value of a show, identify target markets for distribution, understand viewer preferences and tastes, and make programming and acquisition decisions that align with the popularity of the show.
My Little Pony: Friendship Is Magic's travelability to Ireland in the last 30 days is 10%, which means that the audience demand for My Little Pony: Friendship Is Magic is 10% of the demand in its country of origin, United States. Click through to another market to discover how well My Little Pony: Friendship Is Magic travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hub Network‘s My Little Pony: Friendship Is Magic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hub Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Little Pony: Friendship Is Magic, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for My Little Pony: Friendship Is Magic in Ireland. We provide our partners with comprehensive OTT analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.