The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives from various companies can use demand data to make more informed decisions about their content, acquisition, distribution, and programming strategies. They can leverage demand data to answer various questions, like how much a show is worth, which talents and genres appeal to the audience and markets, how to retain and attract subscribers, how to optimize marketing campaigns, and what content shooting and releasing strategies to use.
For example, the outstanding demand for "Only Murders in the Building" in Ireland (12.9 times more than the average show) suggests the show has great potential for monetization. Parrot Analytics' content valuation system can help executives determine the show's worth, quantify its marginal revenue contribution and audience engagement, calculate its ROI and exclusivity value, and assess its ability to drive subscriptions and mitigate churn. Besides, executives can use demand data to evaluate which platforms, talent, and genres will be the best fit for the show.
Moreover, the show's comparative audience demand analysis for the last 30 days and a 1 year rolling basis can help executives determine the show's longevity, momentum, and peak, and gauge how its popularity is increasing or decreasing over time. The analysis also reveals the show's global performance showcases its high travelability, franchisability, and reach, and provides insights into its popularity in different markets, including its home country.
Demand data also helps executives make content acquisition decisions. For instance, executives can analyze which shows fans of "Only Murders in the Building" also like, such as "Ted Lasso" and "The Witcher," to identify content that could interest the show's viewers and attract new subscribers. Additionally, executives can use demand data to identify whitespace genres, assess opportunity markets for distribution, benchmark against competitive titles, and discover under-monetized content.
Finally, executives can use demand data to inform their programming and distribution strategies. For example, the demand spike for "Only Murders in the Building" in late August 2023 is significant, and executives can leverage this insight to optimize their marketing campaign and release strategy for future demand spikes. Additionally, the show's strong performance on various platforms and regions can teach executives about platform-specific audience behaviors and preferences, enabling them to rank shows and optimize programming strategies accordingly.
Overall, demand data provides entertainment executives with an exhaustive and granular understanding of their audience's preferences and behavior, which can help them make better strategic decisions and allocate their resources more effectively.
Only Murders In The Building's travelability to Ireland in the last 30 days is 38%, which means that the audience demand for Only Murders In The Building is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on Sept. 11, 2023, 9:32 p.m. PST using demand metrics from Parrot Analytics for Only Murders In The Building in Ireland. We provide our partners with meaningful TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.