The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is imperative to keep a close eye on the demand data to make informed decisions regarding content, programming, distribution, and acquisition. Demand data has become an essential factor when valuing content. It provides the necessary insights into audience preferences, popularity, trends, and market competition.
Using the example of "Rick And Morty," we can see how valuable demand data can be in making informed decisions. With 12.6 times the audience demand of the average show in Ireland over the last 30 days, "Rick And Morty" demonstrated exceptional performance. Executives must consider the longevity, momentum, reach, and travelability of a title to determine its true value. The performance of "Rick And Morty" on a 1-year rolling basis compared to the last 30 days also helped in predicting its future popularity and success.
Additionally, demand data can reveal valuable insights into the show's global performance, revealing its strongest markets. In the case of "Rick And Morty," the United States tops the list, followed by Russia, the United Kingdom, Australia, Canada, Ukraine, Brazil, China, and Iceland. Such data can help executives tailor their marketing strategies for each market and make informed decisions about where to focus their distribution efforts.
Furthermore, by analyzing the Parrot Pulse, executives can gain a more in-depth understanding of a show's performance and its potential for future success. For instance, "Rick And Morty" has exceptional momentum and franchisability, making it a valuable asset for any network or streaming platform.
Demand data can also aid in content acquisition, as it provides information on audience preferences and trends. By examining the fans' preferences for "Rick And Morty," we can see which shows executives can acquire or produce that exhibit the opportunity to gain similar demand in their target demographic.
Finally, demand data can help executives make data-driven decisions when it comes to programming and scheduling. Examining season profiles for "Rick And Morty" will provide valuable insights into weekly and seasonal increases in audience demand. This information can help executives optimize release strategies and pricing, ensuring the show's optimal performance.
In conclusion, demand data is a crucial tool for entertainment executives in making informed decisions regarding content, acquisition, distribution, and programming. By examining the performance of "Rick And Morty" in Ireland and globally, we can see how valuable demand data can be for executives in making decisions that optimize content success, audience retention, and revenue generation.
Rick And Morty's travelability to Ireland in the last 30 days is 32%, which means that the audience demand for Rick And Morty is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Rick And Morty travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Rick And Morty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rick And Morty, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Rick And Morty in Ireland. We provide our partners with deep television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.