The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of programming, acquisition, or distribution at any of the above mentioned companies, the demand data for "The Late Late Show" can provide you with crucial insights for informed decision making.
For content valuation purposes, the demand data can indicate how much a show is worth and how it is performing as an acquisition or churn-reducing title. Parrot Analytics' content valuation system utilizes demand data to reveal the dollar value contribution of any title to any platform, in any region. The high demand for "The Late Late Show" in Ireland, ranking within the 99.8th percentile in the comedy genre, signifies its strong contribution to any platform and audience retention effectiveness.
To identify emerging opportunities for content acquisition or production decision, you can use demand data to define varied tastes across the world, and highlight the most in-demand genres in local markets. Based on user behavior and preference, taste clusters can be identified to recommend new and upcoming productions, such as new games, sketches, or celebrity guests to incorporate in the show.
Additionally, the demand data of "The Late Late Show" in comparison to other shows can be used by distributors and linear network to benchmark their content performance. For instance, the producers and network of "The Late Late Show" can use the data to understand the level of competition in the market and set realistic expectations.
For the acquisition of international content, distribution companies, talent agencies, and SVOD platforms can use the demand data to forecast which content will travel well. By utilizing the Parrot Analytic’s demand data and insights, SVOD executives, pay TV network executives, and producers can ascertain area with potential market growth and entry points to new market expansions.
Finally, for the producers and broadcasters of "The Late Late Show," as a growth strategy, the demand data can be used to optimize release strategies and pricing, pre-release marketing, content distribution and develop franchising opportunities. From the data, it is established that "The Late Late Show" is a show with potential spin-off potential. Also, the high reach and momentum depict impressive marketing strength that can be further optimized to enhance its performance.
In conclusion, using demand data will help entertainment executives to make better decisions regarding programming, acquisitions, content distribution, and use market opportunities to grow their audience base while retainiing customer satisfaction and loyalty.
This is The Late Late Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Late Late Show travels internationally.
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Acquire the best shows from partners such as RTÉ One to fortify your competitive position in Ireland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Late Late Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as RTÉ One by incorporating country-specific trend and market demand factors for all markets including Ireland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Late Late Show, including those that have not even been released. Appeal to your target markets, including Ireland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular RTÉ One‘s The Late Late Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Late Late Show also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RTÉ One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Late Late Show, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for The Late Late Show in Ireland. We provide our partners with essential television industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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