The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive looking to make informed decisions on content acquisition, distribution or programming, demand data can provide you with valuable insights. For instance, looking at the case of "The Sopranos" in Ireland for the month of October 2023, we can see that audience demand for the show is outstanding, with 13.3 times the audience demand of the average show in Ireland over the last 30 days.
Using demand data, you can answer several questions to make informed decisions. For example, content valuation uses demand data to answer questions like: How much is a TV series worth In this case, demand data can be used to determine the value of "The Sopranos" to any platform or streaming service in Ireland or globally.
In addition, demand data can inform you about the scalability of your content. By looking at fan interests for other shows similar to "The Sopranos" which include "Rick And Morty", "The Wire", "Better Call Saul", and "Breaking Bad," you can identify part of your current audience's interests and tastes.
If you are looking to acquire or produce new content, demand data can provide you with valuable insights. For instance, you can use it to quantify the platform-specific marginal revenue contribution, including ROI. By using such data, you can evaluate the ability of new content to drive subscriptions or reduce churn, the type of content that exhibits the opportunity to acquire or produce, and the optimal pricing and release strategy for a particular show.
Demand data is also useful in subscriber retention. By finding out which shows to buy to keep the current audience happy, the data can also inform your decision about which titles you should buy if you want to grow your audience.
Another use for demand data is mapping white spaces; identifying genres that are popular in your local market, determining the value of content in an entire library, and discovering untapped potential audiences.
By further analyzing "The Sopranos" in the U.S. and globally, we can see that it is an exceptional show, with outstanding audience demand in several countries and regions, including the U.S., the UK, Canada, Russia, Australia, Serbia, and the Netherlands. The Parrot Pulse performance index, which assesses several dimensions of demand performance, reveals that the show's travelability, momentum, reach, and franchisability are all exceptional, making it a valuable acquisition for any platform, distributor, or network.
In conclusion, using demand data, you can answer many questions that inform your TV decisions around content acquisition, distribution, programming, and monetization, among others. The Parrot Analytics content valuation and demand-data-powered system offer a valuable source of insights on any title, to any platform, in any region, helping executives make better-informed decisions and maximize their ROI.
The Sopranos's travelability to Ireland in the last 30 days is 48%, which means that the audience demand for The Sopranos is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Sopranos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Sopranos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sopranos, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for The Sopranos in Ireland. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.