The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data is crucial in making informed content, acquisition, distribution, and programming decisions. Demand data allows entertainment players to quantify the value of a TV show and understand the drivers of its success, thus enabling better decision-making. Utilizing Parrot Analytics demand data, we will examine "The Wheel of Time" in Ireland over the month of October 2023 and explore how demand data can aid executives in making better decisions.
Content valuation is one area in which demand data can be used to understand the worth of a TV show in a market. By leveraging Parrot Analytics' content valuation system, executives can reveal the dollar value contribution of a title to a platform. For instance, some of the questions that content valuation seeks to answer include "how much is my show worth?" and "what is the baseline value of a title?" As for "The Wheel of Time" on a global scale and its value in Ireland, the demand data reveals that it has excellent demand levels 10.5 times above the average show in Ireland. Additionally, "The Wheel of Time" ranks at the 99.9th percentile in the drama genre in Ireland, making it more in-demand than 99.9% of all drama titles in Ireland. This highlights the show's overall value, which can be helpful for those looking to acquire or distribute the show in Ireland.
Another area in which demand data can be utilized is to help executives identify how content performs in specific markets. Through Parrot Analytics' travelability metric, executives can identify content that has the potential to perform well outside a show's home market. For "The Wheel of Time" in Ireland, the travelability metric is exceptional, highlighting the show's potential to perform well in other international markets. Additionally, the show's audience demand decrease of 91.0% in Ireland over October highlights the insight on how a show performs in cinema.
Demand data also serves as a useful tool to understand a particular show's audience and their tastes. By examining other shows that have similar viewership characteristics to a particular show, entertainment players can tailor their content to meet the needs of their target audience effectively. For instance, fans of "The Wheel of Time" also like "The Witcher," "Invasion," and "Rick and Morty," among others. This helps executives to make informed programming decisions and acquire similar content that resonates with "The Wheel of Time" viewership.
Finally, demand data is a valuable tool in helping players understand a show's growth potential and potential ROI. The momentum metric in Parrot Analytics' demand measurement system allows executives to measure a show's growth rate compared to typical industry standards. The outstanding momentum of "The Wheel of Time" reveals that the show has high potential for growth and potentially to increase its ROI. Executives can leverage such insights in making better investment decisions.
In conclusion, leveraging demand data is essential in helping entertainment executives make informed decisions when it comes to content acquisition, programming, distribution, and investment decisions. With Parrot Analytics' demand measurement system, executives can quantify a show's value and potential ROI, understand audience tastes and identify trends, and make informed decisions that ultimately deliver more value to its content partners and viewership.
The Wheel Of Time's travelability to Ireland in the last 30 days is 16%, which means that the audience demand for The Wheel Of Time is 16% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Ireland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Wheel Of Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Ireland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for The Wheel Of Time in Ireland. We provide our partners with extensive television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.