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What is Demand? Why Demand? Industry Products Insights
TV ratings for 9-1-1 in India. FOX TV series

9-1-1

Original TV Network:
FOX
Genre:
Drama
Release type:
Network
IMDB Rating:
7.9

Explores the high-pressure experiences of the first responders who are thrust into the most frightening, shocking and heart-stopping situations.

How well is this TV series doing in India?

Last 30 days
1.7x Difference from market average average
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Making Informed Entertainment Decisions: How Demand Data Can Power Your Content Strategy Using '9-1-1' as an Example

Parrot Analytics Insights - February 2024

As entertainment executives in today's landscape, it is imperative to understand the performance of your content and leverage insights to inform strategic decisions. That is where demand data comes in- a powerful tool to understand audience interest and engagement with content. Let us take "9-1-1" as an example and understand how demand data can help make informed content, acquisition, distribution, and programming decisions.

Content Valuation: To assess the value of a TV series, industry leaders need to consider the factors that contribute to its popularity - including audience demand. In the case of "9-1-1," the show has 2.5 times higher demand than the average Indian show over the last 30 days, and demand has been on the rise. By looking at metrics such as peak demand, rolling demand, and demand across other markets, entertainment executives can leverage demand data to quantitatively assess the value of their content and make informed acquisition decisions.

Targeting specific audiences: By looking at the shows that fans of "9-1-1" also enjoy, OTT platform, SVOD platform, and TV series financing companies can better determine the right audience segment to target for promotions. For instance, if "9-1-1" fans also enjoy titles like "Chicago P.D." and "Chicago Fire," executives may understand that the content resonates well with fans of procedural dramas.

Optimizing distribution efforts: Distribution efforts can be optimized by examining the markets where "9-1-1" is performing exceptionally well. For instance, the show has excellent audience demand in the United States, Russia, the United Kingdom, Brazil, France, Canada, China, Hong Kong, and Australia. By understanding the show's popularity in different regions, content distributors and linear networks can target specific markets to maximize viewership.

Franchise Opportunities: Spin-offs and franchise opportunities are often an excellent way to leverage the success of a popular show to further monetize its IP. As per the demand data for "9-1-1," the show has good franchisability (spin-off potential), which indicates that it could be a viable source of IP for a potential spin-off. With its increased US demand, a US-centric spin-off could be especially appealing to fans.

Programming Decisions: With excellent audience demand and high travelability, "9-1-1" is an excellent title to maintain or expand on a network's programming lineup. The show also boasts outstanding momentum, indicating that it is likely to maintain its popularity in the future. Understanding such metrics allows executives to make informed programming decisions with confidence and the benefit of data-driven insights.

In conclusion, by using demand data and understanding the insights from popular titles like "9-1-1," entertainment executives can make excellent decisions for content valuation, targeting specific audiences, optimizing distribution efforts, franchise opportunities, and programming decisions. The world of entertainment demands a data-driven approach, and demand data provides a competitive edge to stay ahead in the industry.

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How fast is demand for 9-1-1 growing?

Last 30 days
-36.3% Change in demand
On a rolling 30-day average basis, we compare TV demand in India for 9-1-1 to the preceding 30 days: Demand has decreased by -36.3%

Drama performance

Last 30 days
95.2% Percentile rank
9-1-1 ranks at the 95.2th percentile in the Drama genre. This means 9-1-1 has higher demand than 95.2% of all Drama titles in India
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
9% Travelability to India

9-1-1's travelability to India in the last 30 days is 9%, which means that the audience demand for 9-1-1 is 9% of the demand in its country of origin, United States. Click through to another market to discover how well 9-1-1 travels internationally.

Powering the content industry

Who are you in the industry?

Capture more value from global content opportunities

Industry
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Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical facts

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Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 9-1-1.

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Produce with confidence and mitigate downside risks

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 9-1-1 from partners like FOX.

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Fuse art with science for the next global hit

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Deploy high impact marketing campaigns for pre-release titles.
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Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

Industry
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    Build more robust financial models that adjust immediately to consumer trends.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for 9-1-1? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

Industry
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Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 9-1-1. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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Acquire the best shows from partners such as FOX to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 9-1-1), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 9-1-1, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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Discover more insights

Over the last 7 days, people who watch 9-1-1 also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 9-1-1, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.

This page has been altered on March 28, 2024, 7:06 p.m. PST using demand content analytics from Parrot Analytics for 9-1-1 in India. We provide our partners with comprehensive entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.