The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives in today's landscape, it is imperative to understand the performance of your content and leverage insights to inform strategic decisions. That is where demand data comes in- a powerful tool to understand audience interest and engagement with content. Let us take "9-1-1" as an example and understand how demand data can help make informed content, acquisition, distribution, and programming decisions.
Content Valuation: To assess the value of a TV series, industry leaders need to consider the factors that contribute to its popularity - including audience demand. In the case of "9-1-1," the show has 2.5 times higher demand than the average Indian show over the last 30 days, and demand has been on the rise. By looking at metrics such as peak demand, rolling demand, and demand across other markets, entertainment executives can leverage demand data to quantitatively assess the value of their content and make informed acquisition decisions.
Targeting specific audiences: By looking at the shows that fans of "9-1-1" also enjoy, OTT platform, SVOD platform, and TV series financing companies can better determine the right audience segment to target for promotions. For instance, if "9-1-1" fans also enjoy titles like "Chicago P.D." and "Chicago Fire," executives may understand that the content resonates well with fans of procedural dramas.
Optimizing distribution efforts: Distribution efforts can be optimized by examining the markets where "9-1-1" is performing exceptionally well. For instance, the show has excellent audience demand in the United States, Russia, the United Kingdom, Brazil, France, Canada, China, Hong Kong, and Australia. By understanding the show's popularity in different regions, content distributors and linear networks can target specific markets to maximize viewership.
Franchise Opportunities: Spin-offs and franchise opportunities are often an excellent way to leverage the success of a popular show to further monetize its IP. As per the demand data for "9-1-1," the show has good franchisability (spin-off potential), which indicates that it could be a viable source of IP for a potential spin-off. With its increased US demand, a US-centric spin-off could be especially appealing to fans.
Programming Decisions: With excellent audience demand and high travelability, "9-1-1" is an excellent title to maintain or expand on a network's programming lineup. The show also boasts outstanding momentum, indicating that it is likely to maintain its popularity in the future. Understanding such metrics allows executives to make informed programming decisions with confidence and the benefit of data-driven insights.
In conclusion, by using demand data and understanding the insights from popular titles like "9-1-1," entertainment executives can make excellent decisions for content valuation, targeting specific audiences, optimizing distribution efforts, franchise opportunities, and programming decisions. The world of entertainment demands a data-driven approach, and demand data provides a competitive edge to stay ahead in the industry.
9-1-1's travelability to India in the last 30 days is 9%, which means that the audience demand for 9-1-1 is 9% of the demand in its country of origin, United States. Click through to another market to discover how well 9-1-1 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s 9-1-1 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 9-1-1, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 7:06 p.m. PST using demand content analytics from Parrot Analytics for 9-1-1 in India. We provide our partners with comprehensive entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.