The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key when making content decisions. "Äkta Människor" is a perfect example of how demand data can be used to make more informed decisions. By looking at the demand trends for "Äkta Människor" in India for the month of February 2024, executives can gain insights on audience preferences and demand, which can inform content valuation, programming decisions, acquisition decisions, and distribution decisions.
One of the first insights that an executive can draw from "Äkta Människor" is its level of demand, relative to average TV shows in India. With 2.3 times the audience demand of the average show in India over the last 30 days, demand for "Äkta Människor" is good. This information can be used to determine the show's value or potential revenue contribution to a platform or channel. Moreover, executives can use demand data to compare the show's performance to other similar titles' demand and better understand how well their titles are resonating with their audience.
The decrease in demand for "Äkta Människor" in India by 18.1% during February can be indicative of the show's momentum. The momentum of a show is how quickly its demand is growing or, in this case, decreasing. In this example, showing that the show's momentum is good gives decision-makers a sense of whether the show is keeping up with other titles in the competitive landscape. Additionally, executives can compare trends in demand over time to evaluate the health and potential longevity of the show and whether or not it might continue performing as an acquisition-driving or churn-reducing title.
The Parrot Pulse for "Äkta Människor" provides executives with a multi-dimensional assessment of the show's global performance based on six different dimensions. The most relevant dimension to an executive in this example would be "travelability," which measures a show's international demand relative to its home market. Experience shows that high travelability is indicative of a show's potential appeal in global markets and highlights opportunities for distribution and monetization across a variety of territories.
Finally, the Parrot Analytics "Affinity Analysis" provides executives with information on shows that fans of "Äkta Människor" in India are also watching. This insight helps decision-makers understand the preferences, tastes, and habits of their audience, which can help shape content acquisition, programming decisions, and production investments. By identifying which shows or genres have higher than usual affinities through an in-depth analysis, executives can align both the content and talent they work with more closely with their audience.
Overall, the insights drawn from analyzing "Äkta Människor" highlight how valuable demand data can be to entertainment executives in all aspects of decision making. It enables the management of platforms, studios and networks to make informed investment decisions around productions, marketing, international distribution, and audience acquisition and retention.
Äkta Människor's travelability to India in the last 30 days is 22%, which means that the audience demand for Äkta Människor is 22% of the demand in its country of origin, Sweden. Click through to another market to discover how well Äkta Människor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SVT‘s Äkta Människor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SVT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Äkta Människor, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:06 p.m. PST using demand analytics from Parrot Analytics for Äkta Människor in India. We provide our partners with smart television industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.