The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you face the challenge of making content decisions that will resonate with audiences and generate revenue. This is where Parrot Analytics' demand data can help. By analyzing the audience demand for a show like "Alice In Borderland" in March 2024 in India, we can demonstrate how this data can help inform content valuation, programming decisions, and even acquisition decisions.
Firstly, content valuation can benefit from demand data. By analyzing the audience demand for a show like "Alice In Borderland," its dollar value contribution to any platform in any region can be determined. This information is invaluable when deciding whether to invest in a particular show or not. In this case, we see that "Alice In Borderland" has been in good demand in India, with a 15.1% increase in audience demand during March 2024. Additionally, compared to its demand of 5.8 times the average over the last 90 days, demand for this show has been increasing recently. These insights can inform content valuation and help executives make more informed investments.
Secondly, programming decisions can be informed by demand data. The Parrot Pulse for "Alice In Borderland" provides an independent measure of its global performance across six dimensions. The show's outstanding performance in the franchisability (spin-off potential) and longevity dimensions suggests that it could be a good option for programming decisions that require shows with potential to continue over time and potentially develop into spin-offs. It is also noteworthy that the show managed to increase in its rank by 60 spots during March in India, indicating that it is resonating positively with the Indian audience.
Thirdly, acquisition decisions can be aided by demand data. By looking at how "Alice In Borderland" performs in other markets around the world, it's clear that its demand is good globally, with outstanding demand in China and Russia specifically. This information can help distributors know which markets may be more receptive to a series. Also, examining the show's traveling potential reveals that in India, demand for "Alice In Borderland" was 130% of the demand in its country of origin, Japan, indicating that this show may perform well in international markets.
Finally, audience demand data provides information on the show's momentum, reach, and travelability, which can help with distribution decisions. By understanding which areas the show is more popular, distributors can make informed decisions on where to focus their marketing and distribution efforts. Additionally, it's noteworthy that "Alice In Borderland" has been popular in India for a significant time, making it a potentially good acquisition for distribution in this market.
In conclusion, the demand data for a show like "Alice In Borderland" can be used to inform content valuation, programming decisions, acquisition decisions, and distribution decisions. These insights can help entertainment executives make more informed decisions that will resonate with audiences and generate revenue.
Alice In Borderland ( 今際の国のアリス)'s travelability to India in the last 30 days is 151%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 151% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Alice In Borderland ( 今際の国のアリス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in India. We provide our partners with valuable television industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.