The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can gain valuable insights by analyzing audience demand data using Parrot Analytics' content valuation system. In this case, we can use the example of "American Horror Story," which is currently experiencing good levels of demand in India. By assessing its performance in India and globally, executives can make strategic content decisions about acquisition, distribution, and programming. Let's explore how demand data can help executives make more informed decisions.
Content Valuation: Executives can use demand data to answer questions about the value of a TV series. For instance, content valuation can be used to determine the dollar value contribution of "American Horror Story" to any platform in India or globally. Executives can also estimate the show's ability to drive subscriptions and mitigate churn on a platform.
Acquisition and Programming Decisions: Demand data can inform acquisition decisions, as well as programming decisions about a show's time slot and duration. For example, executives can use the data to understand whether a show should be renewed for another season, whether a show's timeslot should be extended, or whether a show should be promoted through marketing campaigns.
Content Evaluation: Executives can evaluate the content of "American Horror Story" to understand what resonates with the audience. By examining the top 10 markets where the series is most in-demand, executives can understand what elements are most appealing to audiences in those markets. They can also assess which elements of existing content fans like the most and optimize upcoming productions to appeal to the audience.
Supply and Demand: Demand data can inform supply and demand decisions. By assessing which types of content exhibit opportunities for acquisition or production, executives can understand which genres to focus on to attract new subscribers to their SVOD service.
Franchisability and Travelability: By examining the franchisability and travelability of "American Horror Story," executives can understand the potential for spin-offs or franchises in different markets. In addition, they can assess the show's international demand relative to its home market and determine how to allocate funds to maximize future content investments.
Competitive Benchmarking: By comparing "American Horror Story" against other titles available on the market, executives can make more informed decisions to stay competitive with rivals, or understand which series can be leveraged to expand their audience.
By leveraging demand data, executives can determine the value, potential, and competitive position of "American Horror Story" or any TV show. With Parrot Analytics' content valuation system, they can gain valuable insights to help them make strategic decisions that ultimately benefit their organization.
American Horror Story's travelability to India in the last 30 days is 13%, which means that the audience demand for American Horror Story is 13% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:42 p.m. PST using global tv demand data from Parrot Analytics for American Horror Story in India. We provide our partners with essential television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.