The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, making informed decisions about content acquisition, distribution, and programming based on audience demand and engagement can be a challenge, especially in an ever-evolving entertainment industry. Understanding how to leverage demand data can provide valuable insights to help drive success.
For instance, the demand data for "And Just Like That..." in India reveals it to be a highly sought-after show. Its audience demand is 3.5 times higher than the average show in India. Additionally, it is in the 98.6th percentile of romance titles in India, indicating that it surpasses most of its competitors in the genre.
The demand data for "And Just Like That..." can also inform in making strategic decisions about programming by providing insights on which shows have complementary audiences. For example, fan favorites in India include "The Morning Show (US)," "Futurama," "Only Murders In The Building," and "Succession." Therefore, promoting these titles alongside "And Just Like That..." could prove highly beneficial in attracting and retaining subscribers.
Furthermore, analyzing the global performance of "And Just Like That..." using the Parrot Pulse results in valuable data to aid content acquisition decisions. For instance, the show has outstanding worldwide audience demand and an exceptional travelability score. Its momentum is exceptional, and there is good potential for spin-offs, which can aid in content monetization strategies. Understanding metrics such as travelability and franchisability enables executives to see how well a show will perform in new markets and the potential for expansion and revenue growth.
Demand data can also help executives understand the long-term value of content and how to make informed decisions about acquiring or renewing shows. The solid performance of "And Just Like That..." in India over the previous year, combined with its recent surge in popularity, indicates that the show has solid potential based on sustained demand. Its popularity is sustained and its longevity is rated good, making the case for renewing the show a sound decision based on data.
In summary, the demand data for "And Just Like That..." can inform several areas of strategic decision-making, including content acquisition, distribution, and programming. By leveraging data to identify complementary programming, selecting shows with high performance metrics such as travelability and franchisability, and understanding the longevity of a show's demand, entertainment executives can make informed decisions that optimize content value and, thus, make their platforms or networks successful.
And Just Like That...'s travelability to India in the last 30 days is 34%, which means that the audience demand for And Just Like That... is 34% of the demand in its country of origin, United States. Click through to another market to discover how well And Just Like That... travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Max, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as And Just Like That....
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as And Just Like That... from partners like Max.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for And Just Like That...? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Max to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Max by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as And Just Like That.... Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Max to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. And Just Like That...), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as And Just Like That..., including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s And Just Like That... is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for And Just Like That..., for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for And Just Like That... in India. We provide our partners with deep entertainment industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.