The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive wondering how you can use audience demand data to make better content decisions for your platform, production company or network? Look no further than Parrot Analytics, a global leader in entertainment audience demand data measurement, analytics and advisory services.
Take, for example, the Parrot Analytics' analysis of "Arcane", a popular science-fiction/adventure show set in "Piltover" and "Zaun". From the data provided, we can see that "Arcane's" demand in India is 4.3 times higher than the average show in India, which means only 8.6% of the TV shows in India have higher demand than it does. Similarly, "Arcane" saw a 153 spot rise in its rank in India during March 2024. These indicators tell us that the show has good audience demand in India and suggests that the show could be a strategic asset for a streaming platform operating in the Indian market. When it comes to content valuation, Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title to a platform.
Another important insight derived from the Parrot Analytics analysis is about the show's demand in various global markets. For example, "Arcane" performed well in the United States, Russia, China, France, Ukraine, Netherlands, Brazil, United Kingdom, and Canada over the last 30 days, with the United States being its top market globally. Understanding demand data in different markets can help a content distribution company to plan for optimal content distribution strategies in each market based on the demand in those markets.
Parrot Analytics also tracks trends in fan preferences and the performance of similar titles to help the entertainment executives make more informed decisions about their content. This data can be useful to a production company looking to optimize their upcoming production for success or to a TV network looking to identify which titles they should consider acquiring or producing.
This analysis of "Arcane" exemplifies how audience demand data can be used to help entertainment executives make informed content decisions. Whether it's through content valuation, travelability analysis, or comparing a show's audience demand over time, Parrot Analytics delivers insights that help our partners stay ahead of the competition and create content that connects with audiences around the world.
Arcane's travelability to India in the last 30 days is 35%, which means that the audience demand for Arcane is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Arcane travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Arcane), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Arcane is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arcane, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Arcane in India. We provide our partners with smart television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.