The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed decisions about content, acquisition, distribution, and programming. One tool that can assist in this is demand data from Parrot Analytics. A case in point is "Ask The StoryBots".
For content valuation, Parrot Analytics uses demand data to estimate the worth of a specific title to a particular platform. For "Ask The StoryBots", based on its outstanding demand globally, with 8.0 times the audience demand of the average show in India over the last 30 days, it would be highly valuable to any platform in India interested in acquiring educational comedy content.
Demand data could also help with acquisition decisions. By examining the top 10 global markets where "Ask The StoryBots" is most in-demand over the last 30 days, we find that this TV series outperforms the demand for the average TV show (1x) in each of these markets. The United States, Italy, the United Kingdom, Canada, China, and New Zealand all have outstanding demand for the show, signifying its great potential for international acquisition.
For distribution decisions, demand data can inform which markets a TV series is most popular in. Of the global markets mentioned, only Nigeria and Singapore had good demand for "Ask The StoryBots", compared to outstanding demand in other markets. This could inform decisions on where to focus marketing and how to distribute the show effectively.
Programming decisions can also be informed by demand data. For example, the Parrot Pulse for "Ask The StoryBots" provides an independent measure of its global performance across six dimensions. Its worldwide audience demand across all platforms is outstanding, implying it has the potential for broader programming. Longevity for the show is excellent, suggesting that it has staying power, and momentum (the pace of growth) is exceptional - this could indicate the possibility of further seasons or episodes. Finally, its franchisability (spin-off potential) is good and its reach (the number of people expressing demand for a show) is poor, which can inform decisions about ways to expand the franchise with additional content beyond the original show.
Demand data can also be used in making more informed content decisions. Combined with affinity analysis, which looks at which shows fans of "Ask The StoryBots" also like, different aspects of demand data clarify what resonates with audiences and helps the show creators optimize content for maximum appeal. The strong demand found globally suggests a potential for viewership in various international markets.
In summary, demand data, as exemplified by the case of "Ask The StoryBots", can be a powerful tool for entertainment executives in helping them make more informed acquisition, distribution, programming, and content decisions.
Ask The StoryBots's travelability to India in the last 30 days is 43%, which means that the audience demand for Ask The StoryBots is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Ask The StoryBots travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Ask The StoryBots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ask The StoryBots, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Ask The StoryBots in India. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.