The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in India, you can use demand data to make more informed content acquisition, programming, and distribution decisions. Taking "Avatar: The Last Airbender" as an example for the month of March 2024, we can see how demand data can provide valuable insights:
- Content valuation: Parrot Analytics' content valuation system is based on demand data. By analyzing demand, you can calculate the dollar value of a title and estimate its ROI for any given platform. In the case of "Avatar: The Last Airbender," it has exceptional demand in India, ranking at the 99.9th percentile for the animation genre. This high level of demand suggests that the show would be a valuable asset to any streaming platform.
- Global appeal: Demand data can also be used to evaluate a show's global appeal. As an executive considering purchasing or distributing content, you can use demand data to determine which shows are popular in your market as well as in other regions. In the case of "Avatar: The Last Airbender," we can see that it is highly in-demand in the United States, Brazil, the United Kingdom, the Philippines, Canada, Germany, Hungary, France, and Israel. This information can help you to make informed decisions on where to distribute and market the show.
- Programming strategy: Demand data can assist in programming decisions. By examining the content that audiences are watching alongside "Avatar: The Last Airbender," you can identify trends and opportunities to acquire related content. Additionally, you can analyze how the demand for the show is changing over time to determine when to schedule it for maximum impact. For instance, the show saw a demand spike in mid-March, which could be taken into account when programming future content around it.
- Audience retention and acquisition: Demand data can also be used to make decisions about which content to acquire to attract and retain subscribers. In the case of "Avatar: The Last Airbender," the demand has remained strong over time, indicating it has great longevity. This means that the show's existing fans will likely be interested in future content related to it, while also attracting new subscribers.
- Competitive benchmarking: Demand data can be used to compare the performance of your content against that of your competitors. By analyzing the demand for "Avatar: The Last Airbender" in comparison to other animation titles in India, you can get a sense of where the show stands among its peers. This information can help you to identify areas for improvement and potential opportunities.
Overall, demand data provides valuable insights for content acquisition, programming, and distribution decisions. By analyzing the demand for a title like "Avatar: The Last Airbender," you can determine its value, its global appeal, its programming potential, and its competitive position. This data-driven approach can help you to make informed decisions that will maximize audience engagement and platform growth.
Avatar: The Last Airbender's travelability to India in the last 30 days is 23%, which means that the audience demand for Avatar: The Last Airbender is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Avatar: The Last Airbender travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Avatar: The Last Airbender is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Avatar: The Last Airbender, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Avatar: The Last Airbender in India. We provide our partners with valuable TV series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.