The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive responsible for making more informed decisions in content acquisition, distribution, programming, or content valuation, leveraging demand data is critical. Considering India's TV market in March 2024, let us use the kid-based superhero show "Baal Veer" as an example to understand how demand data can help in strategic decision-making.
"Baal Veer" has an outstanding 12.7 times the audience demand, indicating high popularity among audiences. The demand for the content is higher than 99.7% of all comedy titles in India, with a steady rise in the ranks of India. Although demand for the show has been decreasing recently, "Baal Veer" has a good overall Parrot Pulse score, exhibiting high levels of global performance like longevity, momentum, and reach.
For content valuation, executives need to understand a show's worth and value contribution to their platform. In this case, the high demand for "Baal Veer" is a strong indicator of its value as a content asset, with a high potential to drive subscriptions and retain audience engagement. Using Parrot Analytics content valuation system, "Baal Veer's" dollar value contribution to the platform in India can be quantified. This data can be applied to an individual series or an entire library, allowing an executive to calculate the ROI of a specific title and allocate funds accordingly.
For programming decisions, demand can inform the release strategy and pricing of content. High demand for "Baal Veer" across different countries indicates that its travelability and potential for international exposure are good. Executives can use demand data to determine which titles are in high demand in specific regions and what content resonates the most with their audience. They can also use demand data to understand content performance, forecast audience demand, and optimize marketing campaigns for an upcoming premiere.
Regarding distribution decisions, executives can examine the top markets where "Baal Veer" is most in-demand to identify opportunities for further expansion. For instance, "Baal Veer" has outstanding audience demand in India and Pakistan, indicating strong potential for growth in these regions. By considering the show's franchisability and spin-off potential, executives can further monetize "Baal Veer" as an asset. Parrot Analytics can provide insights into which titles have the best franchise potential and inform decisions on selecting IP to develop into a franchise or create spin-offs.
Finally, executives can use demand data to understand how titles are performing relative to the market. For example, comparing the annual demand data for "Baal Veer" and its last 30 days' demand data reveals interesting trends. Despite a dip in popularity in recent weeks, "Baal Veer" still ranks high in audience demand over the course of the year. These insights enable executives to make decisions on which titles to acquire, produce, or invest in, and how to maximize their potential while focusing on long-term success.
In conclusion, demand data is a valuable tool for any entertainment executive looking to make informed decisions on content valuation, acquisition, programming, or distribution. By leveraging Parrot Analytics' powerful demand data insights, executives can better understand their audience, create compelling content and tailor their strategies to meet their needs.
This is Baal Veer's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Baal Veer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Baal Veer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baal Veer, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Baal Veer in India. We provide our partners with smart media industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.