The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions based on audience demand. One way to do this is to use demand data obtained by Parrot Analytics content valuation system. To highlight this value, we can use the example of "Bad Boy Billionaires: India" in March 2024 to explain how executive decision-making can be influenced by demand data.
Firstly, "Bad Boy Billionaires: India" is a popular docuseries in India, generating 2.5 times the audience demand compared to the average show in India over the last 30 days. Executives who are considering acquiring this show can use this fact to justify their offer price based on its high demand or audience engagement.
Secondly, we can use the show's peak rank of #488 in India to determine its popularity. Executive can also use Parrot Pulse's six dimensions to measure the show's global performance. For instance, although "Bad Boy Billionaires: India" has poor travelability, its momentum, longevity, and reach are all good. Therefore, executives can use this information to decide how much of the show to license and where to distribute it.
Thirdly, a TV executive can use the show metadata to determine the best release strategy and pricing for the show. For example, "Bad Boy Billionaires: India" aired in 2020 with only three episodes over one season. Based on the demand data, an executive can decide how to communicate its exclusivity and the best timing for its release to keep the audiences engaged.
Fourthly, executives can use demand data to identify which genres resonate more with its audience. In this case, "Bad Boy Billionaires: India" ranks at the 99.4th percentile in the documentary genre, therefore indicating that documentaries have significant potential for generating high demand.
Finally, executives can use demand data to discover other titles that fans of the show are engaging with, enabling them to acquire similar or related content. For instance, fans of "Bad Boy Billionaires: India" are also engaging with titles like "India: The Modi Question", "Duranga", "Rangbaaz: Darr Ki Rajneeti", and "Lucifer." By examining the demands of these programs, decision-makers can obtain insights into which titles to invest in when negotiating an acquisition or a release.
In conclusion, using demand data to make strategic entertainment decisions is essential for success in today's market. Parrot Analytics' content valuation system provides decision-makers with a valuable resource that enables them to gain a better understanding of their audience, to develop targeted and informed strategies for licensing, and to distribute and boost valuable content. Based on the analysis of "Bad Boy Billionaires: India" for March 2024, we can see how decision-makers can use demand data to make informed decisions around content valuation, acquisition, release strategy, content distribution, and genre programming.
This is Bad Boy Billionaires: India's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bad Boy Billionaires: India travels internationally.
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Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bad Boy Billionaires: India), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bad Boy Billionaires: India, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bad Boy Billionaires: India is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bad Boy Billionaires: India, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using tv demand analytics from Parrot Analytics for Bad Boy Billionaires: India in India. We provide our partners with smart subscription-video-on-demand know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.