The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, this analysis of "Batman: The Animated Series" in India highlights how leveraging audience demand data can help you make more informed content decisions. By examining the demand data for this show, you can make more informed decisions around content valuation, acquisition, distribution, and programming. Here are some hypothetical scenarios where audience demand data would be useful for your decision-making process:
Content Valuation: TV executives are often tasked with determining the value of their content library for their streaming service. Parrot Analytics' content valuation system, which is powered by global content demand and supply, can help resolve this challenge. In the case of "Batman: The Animated Series" in India, using demand data, you may be able to determine the economic valuation of this series. You can understand the dollar value contribution of the title to the platform and estimate how this series can drive subscriptions and mitigate churn.
Acquisition decision: Suppose an SVOD platform is looking to add new animation titles to its library in India. By analyzing the demand data for "Batman: The Animated Series," you can determine whether this show is a good target for acquisition. Given its higher audience demand than 95.4% of all animation titles in India, its outstanding worldwide audience demand, and its excellent overall performance across six dimensions, this TV series is potentially a good acquisition.
Programming decision: If you are the programming director of a linear network or a pay TV network, you must decide what TV series to air and when to air them. By analyzing the demand data for "Batman: The Animated Series" in India, you may choose to air this series in a desirable time slot. Since demand for the show has increased by 47.0% in February and spiked in mid-February, programming managers could make informed decisions.
Distribution decision: Suppose you are the head of development or head of production of a studio that is developing a new animated Batman series. By analyzing the demand data for "Batman: The Animated Series," you can understand where in the world the show is in high demand and whether there are gaps in the market that a new series could fill. You may also identify the countries where spin-offs could do well. By examining the top 10 global markets where "Batman: The Animated Series" is in demand, you can determine possible gaps in the market and assess which platforms in those regions might be the best fit for distribution.
In conclusion, TV executives can use demand data to better inform content decisions to make more strategic decisions. Demand data can help TV executives determine content valuation, identify which acquisitions are worth making, guide programming decisions, and provide insights on where to distribute shows. By using tools that leverage audience demand data like Parrot Analytics, TV executives can make data-driven decisions with confidence.
Batman: The Animated Series's travelability to India in the last 30 days is 16%, which means that the audience demand for Batman: The Animated Series is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batman: The Animated Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Batman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 8:43 p.m. PST using tv demand analytics from Parrot Analytics for Batman: The Animated Series in India. We provide our partners with deep TV series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.