The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution and programming decisions. Using the example of "BattleBots", we will examine how demand data can be used to make strategic decisions.
Content Valuation: Demand Data can be very useful in content valuation. By examining the demand for "Battlebots" in India, we can determine the show's worth. With 2.8 times the audience demand of the average show in India, we know that the show's demand is good. This level of demand indicates that the show is valuable and could be considered a strategic asset for a streaming platform. Additionally, by comparing demand over a rolling year basis and the last 30 days, we can see that the show's popularity has increased. By utilizing demand data, we can calculate the ROI a specific title, like "Battlebots", will bring to any given platform.
Acquisition and Distribution: By examining the markets where "Battlebots" is most in-demand, we can identify regions with untapped potential. We can use this information when deciding where to target distribution of the show. For example, "Battlebots" has outstanding demand in Sweden, Australia, the Netherlands, United Kingdom, Canada, Hungary, and Germany, meaning that these are good markets where "Battlebots" can be distributed and through which platform owners can leverage these regions' untapped potential.
Programming: As an executive, you seek to make sound programming decisions, and with such metrics like the Parrot Pulse, a measure of global performance across six dimensions, you can easily track your programming performance, over time. In the case of "BattleBots", its longevity, the pace of growth, momentum, and reach are good, while its spin-off potential is rated as good. Such metrics matter when making programming decisions. Further, by examining which shows "Battlebots" audiences in India are also interested in, like "Bob's Burgers", "Amphibia", "American Dad!", we can get insights into what genres our audience is interested in and which problems they have love solving.
Talent Agencies and Studios: Talent agencies, as intermediaries between performers and studios, can better manage their clients and negotiate lucrative deals by marshal data on audience tastes and preferences. This data can reveal the best brand or talent to expand an audience, or the TV shows that can help acquire or retain subscribers. Studios can also leverage data insights like global performance, audience demand share, brand, talent, and market preferences to optimize their IP for global expansion and increase the ROI.
In conclusion, entertainment executives can benefit from using demand data to make better content, acquisition, distribution, and programming decisions. Demand data can provide valuable insights into audience tastes and preferences, areas with unmet demands and provide the baseline value of a title. These insights can help executives make informed content, acquisition, distribution, and programming decisions leading to increased ROI and a stronger market presence.
Battlebots's travelability to India in the last 30 days is 22%, which means that the audience demand for Battlebots is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Battlebots travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlebots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Battlebots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlebots, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Battlebots in India. We provide our partners with smart television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.