The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions when it comes to content acquisition and distribution. Demand data can provide key insights to guide your decisions. For instance, let's take the South Korean variety show "Beautiful You" and how its demand performance in India can inform content decisions.
Looking at the demand data, we can see that "Beautiful You" has a good level of demand in India, with 2.7 times the audience demand of the average show in India over the last 30 days. This indicates that "Beautiful You" is resonating with Indian audiences and can be a valuable asset to any platform targeting Indian viewers.
Additionally, the increasing demand trend over the last 30 days versus the last 90 days reveals that the show's popularity is on the rise in India. This information can guide distribution decisions such as whether to increase marketing efforts to promote the show more aggressively in India, or even to expand distribution to other platforms.
Moreover, demand data can inform programming decisions by providing insights into the show's audience preferences. For instance, we can see that the show is in the 99.1th percentile of all variety titles in India. This means that this show has higher demand than 99.1% of all variety titles in India. Executives can use this information to develop more targeted content for Indian audience that resonates with their preference.
Demand data can also provide insight into a show's performance globally. In this case, we can see that "Beautiful You" is outperforming the demand of the average TV show in Nigeria, which is the show's number one market globally. This reveals that "Beautiful You" has significant potential for additional monetization in that region. Executives can also use this insight to determine how to allocate their resources more effectively, such as focusing marketing efforts to promote the show more aggressively in Nigeria.
Finally, demand data will also help in content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, executives can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and even evaluate the value of exclusivity. Demands analyze factors such as travelability, momentum, and franchisability, each of these elements contributes to the overall value of the content on the platform or network.
Beautiful You's travelability to India in the last 30 days is 111%, which means that the audience demand for Beautiful You is 111% of the demand in its country of origin, South Korea. Click through to another market to discover how well Beautiful You travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBC‘s Beautiful You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beautiful You, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Beautiful You in India. We provide our partners with extensive content competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.