The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, have you ever wondered how much your TV show is worth to your audience or on a global scale? Well, now you can leverage Parrot Analytics' demand data to determine the economic value of your content and make informed decisions. For example, let's examine the Indian TV show "Begusarai" and how demand data can help you with your content decisions.
To begin with, "Begusarai" has been consistent with an audience demand that is 2.8 times higher than the Indian average TV show demand over the last 30 days, indicating that the demand for the show is good. Besides, it is in the 97.1th percentile of all drama titles in India, which means that the show has higher demand than 97.1% of all drama titles in India. These insights can help you evaluate the value of your content to your audience in a region-specific manner.
Furthermore, you can determine if the audience demand for your show is increasing or decreasing. For "Begusarai," demand has increased, and understanding this trend will enable you to make informed decisions when it comes to acquisition or content production. For instance, the demand for the show has decreased in March 2024, which can be alarming for the showrunners. Nonetheless, identifying the inconsistency can help in making strategic programming decisions.
Another crucial metric of demand data that can help you make a well-informed content decision is travelability. Although "Begusarai" has good demand in India, its travelability is poor, implying that the show might struggle to achieve demand in other regions. Therefore, basing your acquisition decisions on travelability can help you identify the global appeal of your show.
Additionally, understanding the performance of your show across different dimensions can also inform decision-making. For instance, the momentum of "Begusarai" is okay, and its franchisability is poor. By leveraging demand data across the six dimensions of Parrot Pulse, you can measure your TV show's global performance and inform your decision-making.
Moreover, examining your show's performance across different global markets can provide valuable insights into its potential. Based on the analysis of "Begusarai," the show's number one market globally is India, which has a good audience demand of 0.6x. The demand in other markets such as the United States, Nigeria, Germany, and the Philippines is okay. Understanding country-specific demand data can help OTT platforms or TV production companies set up their marketing campaigns to reach out to the relevant audience and achieve a more significant reach.
Finally, demand data can help you to not only make informed content decisions but also to improve marketing and promotional strategies. By analyzing the performance of "Begusarai," you can map the audience's taste clusters and build promotion strategies for upcoming productions that will resonate with the current audience. For instance, if your strategic goal is to retain your current audience while attracting new subscribers to your subscription video-on-demand (SVOD) service, you can determine which titles to acquire based on audiences' consistency in their demand for the show - such insights will help you make informed choices about producing or acquiring content.
In conclusion, understanding demand data allows entertainment executives at TV production companies or OTT platforms to make informed content, acquisition, programming, and distribution decisions. By using Parrot Analytics, executives can measure the economic value of TV shows, determine their current and future potential, analyze the performance of their shows across different dimensions, and improve their marketing and promotional strategies to achieve greater audience reach.
This is Begusarai's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Begusarai travels internationally.
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Acquire the best shows from partners such as &TV to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Begusarai), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular &TV‘s Begusarai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for &TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Begusarai, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Begusarai in India. We provide our partners with valuable media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.