The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can utilize Parrot Analytics' demand data to make informed decisions regarding content decisions, acquisition, distribution, and programming. The case study of "Bekaaboo" in India provides an example of how demand data can inform strategic decisions.
Firstly, the demand data can be used for content valuation. By analyzing demand, you can determine how much a series is worth, its baseline value, and how it compares to other titles in the market. In this case, "Bekaaboo" has demand 2.3 times that of the average show in India over the last 30 days. This indicates higher demand for the show, which can help in determining its monetary worth.
Additionally, the global Parrot Pulse for "Bekaaboo" provides an independent measure of its overall performance across six dimensions. Its worldwide audience demand across all platforms is good. Its longevity is also good, which measures how well audience demand is maintained over time. Its momentum, the pace of growth, and its reach, or the number of people expressing demand for a show, are both okay. The show's travelability, which quantifies a show's international demand relative to its home market, is poor. Furthermore, its franchisability, or potential for spin-offs, is also poor.
Demand data can also inform acquisition decisions. Analyzing which shows "Bekaaboo" viewers also like can help in identifying other series that may appeal to the same audience. SVOD platforms can use this information to determine which titles to acquire and subsequently offer to their audience.
Demand data can also support programming decisions. By analyzing questions like the one posed for this case study, "What is the best release strategy for my content?", programming executives can make informed decisions on when a show should be released, or whether it should be binged all at once or released over time. The demand data for "Bekaaboo" also shows that demand spiked in late March 2024, which can inform future release dates or marketing campaigns.
Lastly, demand data can help with distribution decisions. The data provided indicates India is the show's number one market globally, with good audience demand of 0.5x in India. By examining the show's performance in the top 10 global markets, it is evident that "Bekaaboo" performs better than the average TV show in all markets. This information can help with planning regional distribution strategies.
Overall, demand data is a critical tool for TV executives as it provides insights into audience preferences, performance, and revenue potential. By leveraging Parrot Analytics' demand data, TV executives can make informed decisions regarding content valuation, acquisition, programming, and distribution.
This is Bekaaboo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bekaaboo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ALTBalaji‘s Bekaaboo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ALTBalaji and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bekaaboo, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Bekaaboo in India. We provide our partners with deep television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.