The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data provides valuable insights. Using the example of "Ben 10: Ultimate Alien" in India for the month of March 2024, we can demonstrate how demand data can assist with content acquisition, distribution, programming, and valuation decisions.
Content valuation and acquisition decisions may be made based on quantifiable demand data. Entertainment executives can use Parrot Analytics' content valuation system to assess a title's baseline value and how it performs in terms of acquisition-driving or churn-reducing. For "Ben 10: Ultimate Alien," it has 4.3 times the audience demand of the average show in India over the last 30 days, indicating good demand. By examining other titles that fans of "Ben 10: Ultimate Alien" also like, such as "Ben 10: Omniverse" and "American Horror Stories," entertainment executives can make informed decisions about what content to produce or acquire to support global expansion.
For distribution decisions, looking at demand data across several regions can provide information about a show's travelability. For "Ben 10: Ultimate Alien," it has good worldwide audience demand and demand in India is 39% of demand in the United States, its home market. Thus, entertainment executives can make decisions about expanding the distribution of the show in India and other regions where it is already popular. Moreover, the comparing rolling year demands of a show with that of the latest 30 days helps to understand a show's momentum and longevity.
Programming decisions can be made based on the affinity analysis and taste clusters identified by demand data. The affinity analysis for "Ben 10: Ultimate Alien" provides data on other titles that fans of the show also like, such as "The Fresh Prince of Bel-Air." Through this analysis, entertainment executives can identify potential partners to expand audiences and acquire or retain subscribers. Also, the details regarding the positions of the show around its season start and end dates help understand the audience interest and changes in trend among the show fans, which can impact the programming decisions.
Finally, demand data can help with making informed content decisions to ensure that it appeals to the show's current audience and potential new subscribers. For "Ben 10: Ultimate Alien," we can see which regions the show is most popular in, such as the United States, Brazil, India, and the United Kingdom. By understanding the details like rank trends, genre category percentile, and the top 10 global markets, entertainment executives can make decisions about content optimization, release strategies, pricing strategies and more. Moreover, having access to all this demand data for a show can make distribution and production decisions also less of a challenge.
In conclusion, Parrot Analytics demand data can aid entertainment executives in making informed decisions about content acquisition, distribution, programming, and valuation. Using "Ben 10: Ultimate Alien" as an example, we can see how demand data helps to answer questions about audience interest, show rankings, global appeal, interest changes, and where to find the shows with an international appeal in crucial regions. By looking at the demand data, executives can make decisions about the content that resonates most with the audience, keeping them happy and aiming at attracting new subscribers to their streaming services.
Ben 10: Ultimate Alien's travelability to India in the last 30 days is 50%, which means that the audience demand for Ben 10: Ultimate Alien is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Ultimate Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Ultimate Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Ultimate Alien, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Ben 10: Ultimate Alien in India. We provide our partners with comprehensive television industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.