The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives working in various capacities for a platform or production company, it's vital to make informed decisions when it comes to content acquisition, distribution, and programming. Demand data can provide valuable insights into audience preferences, show performance, and the potential value of a title.
Taking the example of "Ben & Holly's Little Kingdom," let's explore how demand data reveals performance metrics and useful insights into audience preferences, providing context for decision-making.
At present, the show has 2.7 times the audience demand of the average show in India, a strong indicator of popularity. With only 8.6% of all TV shows achieving this level of demand, "Ben & Holly's Little Kingdom" fares better than most shows. However, demand has seen a decreasing trend over the last 90 days, indicating a potential dip in its popularity in India.
Ranking at #564 in January 2024, the show saw a drop of 132 spots in India, which may prompt executives to scrutinize the programming strategy and audience engagement tactics for the show in the country.
Further analyzing the data reveals that "Ben & Holly's Little Kingdom" performs exceptionally well in the comedy genre in India, ranking at the 97.6 percentile for demand, higher than 97.6% of all comedy titles in India. Additionally, fans of the show tend to prefer similar titles such as "The Loud House," "Star Wars: The Clone Wars," "Teen Titans Go!" and others. Such information can help executives identify content for acquisition and also guide their audience engagement and marketing campaigns.
Examining the show's global performance using the Parrot Pulse tool shows that "Ben & Holly's Little Kingdom" has exceptional worldwide audience demand across all platforms with outstanding longevity and momentum. Its outstanding reach and franchisability further confirm its potential as a strategic asset for streaming platforms. However, the travelability of the show, that quantifies a show's international demand relative to its home market, shows that the demand for the show in India is only 17% of the demand in its country of origin, which indicates less potential for global expansion.
The insights into audience demand can guide the decision-making for the acquisition and distribution of the show. For example, decision-makers can negotiate prices based on the value of the show in India compared to its country of origin or analyze the show's potential profitability in other markets.
Analyzing the show's performance on a rolling year basis versus the last 30 days further reveals an exciting insight into its popularity. The peak demand in the last 30 days was 3.0 times the average over the course of the entire year, which is a 48.8% increase. Such information can be valuable while programming the show for a specific time and making informed decisions on marketing campaigns to increase the show's popularity.
Finally, examining the top 10 global markets where "Ben & Holly's Little Kingdom" is most in-demand shows that it outperforms the demand of the average TV show in each of these markets, indicating its potential as a title with global appeal. It's noteworthy that the UK is the number one market globally, where the show achieved outstanding audience demand of 10.9x. Knowing this information, decision-makers can tailor their programming and marketing strategies while negotiating territorial rights for the show.
In conclusion, demand data for "Ben & Holly's Little Kingdom" offers valuable insights into its popularity, performance, and potential as an acquisition and distribution asset. Executives can use this data to make informed programming, acquisition and marketing decisions that align with audience preferences and enhance the value of content for the platform. Parrot Analytics' content valuation based on audience demand data can provide TV executives with vital insights into how much a series is worth and how it drives engagement across the platform catalog.
Ben & Holly's Little Kingdom's travelability to India in the last 30 days is 19%, which means that the audience demand for Ben & Holly's Little Kingdom is 19% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Ben & Holly's Little Kingdom travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon UK‘s Ben & Holly's Little Kingdom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon UK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben & Holly's Little Kingdom, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 11:05 p.m. PST using global tv demand content analytics from Parrot Analytics for Ben & Holly's Little Kingdom in India. We provide our partners with valuable subscription-video-on-demand competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.