The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging audience demand data can help you make more informed content and distribution decisions for your TV series. Let's use "Big Brother Brasil" as an example to understand how demand data can influence your strategies.
One approach is by analyzing content valuation using demand data. You can determine the economic value of your TV series by examining how much demand it drives, how valuable the series is in comparison to its stars, and the value of a title's library over time. In the case of "Big Brother Brasil," its level of demand is excellent, with 10.6 times higher demand for this show over the total average show in India in the last 30 days. This information can help you determine the most optimal price to acquire or license the content.
You can also use audience demand to make more informed decisions about your content acquisition process. Analyzing taste clusters and affinity analysis can help you decide which shows to acquire or which stars to partner with to expand your audience reach. By examining "Big Brother Brasil''s audience demand in India, executives can learn about the show's market appeal and strategically plan for distribution. The show's high demand in countries like Brazil, Portugal, the United States, Uruguay, Paraguay, Ireland, Luxembourg, Nigeria, and India indicates that the show has global appeal. Executives can use this information while planning to acquire regional content to enhance their platform's value.
Demand data can also help you with subscriber retention and acquisition by identifying which titles to acquire to retain and grow the existing subscriber base. In the case of "Big Brother Brasil," it has earned a spot in the 99.9th percentile within the reality genre in India, indicating that it has higher demand than 99.9% of all the reality titles in India. As the show's demand in India has decreased by 1.6% during March, executives can consider adding complementary content to increase engagement.
Finally, executives can also leverage demand data to power their pre-release campaign strategies, competitive benchmarking, and determine optimal release strategies. For instance, they can map local white spaces, apply optimal pricing strategies, and estimate the show's worth to streaming platforms globally.
In summary, audience demand data can help entertainment executives make more informed content and distribution decisions. Using the Parrot Analytics content valuation system, executives can quantify the economic value of a specific title and estimate how the content can drive engagement across the rest of the catalog, as seen with the case of "Big Brother Brasil". Utilizing audience demand data for pre-release marketing, competitive benchmarking, and optimal release strategies can help establish show's popularity, franchise potential, longevity, momentum, and reach.
Big Brother Brasil's travelability to India in the last 30 days is 27%, which means that the audience demand for Big Brother Brasil is 27% of the demand in its country of origin, Brazil. Click through to another market to discover how well Big Brother Brasil travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. TV Globo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Big Brother Brasil.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Big Brother Brasil from partners like TV Globo.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Big Brother Brasil? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Globo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Globo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Big Brother Brasil. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Globo to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Big Brother Brasil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Globo by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Big Brother Brasil, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Globo‘s Big Brother Brasil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Brother Brasil, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Big Brother Brasil in India. We provide our partners with valuable television industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.