The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions. That's where demand data comes in. Let's take "Big Brother (US)" as an example and see how demand data can inform a range of strategic decision-making in programming, content valuation, and distribution.
Content Valuation: The demand for "Big Brother (US)" in India is outstanding, with 10.2 times the audience demand of the average show in the country for the last 30 days. This means it has significantly high value for any platform in the region. As a content distributor, you can use Parrot Analytics' content valuation system to start unbundling the value of the content on your streaming service by assessing the valuation of individual series or entire libraries using demand data. By doing this, you can determine the value of the show for your platform, and its ROI potential.
Programming: Audience demand has decreased for "Big Brother (US)" in India by 25.4% in March 2024, which can indicate the need for changes in programming to increase or maintain interest. By examining the show's demand against other titles that the fans of "Big Brother (US)" also like, you can identify potential acquisition or development opportunities for your SVOD service or linear network. This can aid you in programming decisions to retain your current audience while also attracting new viewers from other hit TV series in the same genre.
Acquisition: "Big Brother (US)" has high travelability, which indicates exceptional potential to perform across international markets. This means if you are an OTT platform, you might want to consider acquiring the rights to air this show. Additionally, if you are in the business of financing TV series, incorporating demand data can help you make informed decisions about which titles exhibit an opportunity to produce or acquire.
Distribution: The show's demand in India is outstanding, so if you are a global OTT platform looking to expand, you might want to focus on acquiring content similar to "Big Brother (US)" with excellent travelability. Parrot Analytics' Top 10 global market data for the show might help you evaluate which markets are also high in demand for the show, giving you insights for efficient distribution strategies.
Competitive Benchmarking: Comparing the performance of "Big Brother (US)" with other titles in India could help competitors evaluate their own demand metrics. By analyzing the titles that fans of "Big Brother (US)" also like, they can identify potential acquisition opportunities to attract new audiences or retain existing ones.
In conclusion, if you want to make more informed decisions as an entertainment executive, you need demand data. By understanding the demand for titles like "Big Brother (US)," you can make content valuation based on their ROI potential, programming decisions, and distribution strategies. Other ways demand data can benefit you include identifying opportunities for optimizing marketing campaigns, choice of talent, budget allocation for content investments, uncovering under-monetized potential titles, and more. In general, demand data-based decision-making is essential in creating and distributing content that resonates with your audience and achieves strategic objectives.
Big Brother (US)'s travelability to India in the last 30 days is 40%, which means that the audience demand for Big Brother (US) is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Big Brother (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Big Brother (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Brother (US), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Big Brother (US) in India. We provide our partners with meaningful TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.