The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be an essential tool to help you make better-informed decisions about content acquisition and investment. Using the Indian reality show "Bigg Boss" as a case study, let's explore the benefits of demand analysis for strategic decision-making.
Content Valuation: Using demand data, you can calculate the value of a title, including its contribution to your bottom line and its potential for driving engagement and subscriptions. With outstanding demand levels and a peak demand that is 35.4 times higher than the average show, "Bigg Boss" currently has an excellent content valuation that can drive subscription growth. However, changes in audience demand over the last 30 days may signal a decrease in popularity, which may need to be factored into your valuation.
Acquisition and Programming: Using the insights from demand data, you can make better decisions on what content to invest in, what type of content to acquire or produce, and what titles will help you to grow your audience and subscriber base. Furthermore, demand spikes and changes in the show's rankings can inform your acquisition and programming decisions, helping you to gauge whether this series is still a valuable addition to your portfolio.
Distribution: You can use demand data to determine the best strategy for distributing your content, whether that involves targeting particular markets, or refining your pricing and release strategy. By examining the top 10 global markets where "Bigg Boss" is most in-demand, you can better understand the show's performance in each market, thereby informing your distribution strategy.
Marketing and Branding: Demand data can help you optimize your marketing campaigns by pointing out where the audience demand is coming from and how you can keep that audience engaged and happy. By understanding fan preferences through affinity analysis, you can identify potential partners for brand extension or future promotions that could resonate with your target audience.
Longevity and Franchisability: Finally, demand data can help you evaluate the long-term potential of your content, identifying trends in audience demand that could suggest opportunities for expansions or spin-offs. For "Bigg Boss," its exceptional longevity and momentum suggest that it may be ripe for expansion or franchising, given the potential for spin-offs and franchises.
In summary, demand analytics is a powerful tool for entertainment executives looking to make content acquisition and investment decisions. Through analytics, you can understand audience demand, gauge changes in popularity, optimize marketing campaigns, evaluate content valuation, and identify opportunities for expansion — and all of this can help you make better decisions and invest in content that will resonate with your customers and create real value for your business.
This is Bigg Boss's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bigg Boss travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in India as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Colors TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for India. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Bigg Boss.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as India to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Bigg Boss from partners like Colors TV.
Studios in India are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Bigg Boss? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as India, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Colors TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in India. Contact us now to leverage a return-focused selection criteria for title acquisition from Colors TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Bigg Boss. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Colors TV to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bigg Boss), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Colors TV by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bigg Boss, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Colors TV‘s Bigg Boss is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Colors TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bigg Boss, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:05 p.m. PST using television demand metrics from Parrot Analytics for Bigg Boss in India. We provide our partners with essential OTT competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.