The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays an instrumental role in developing a content strategy that organizes whether a TV show's popularity will make an impact in the target market. Let us use the example of the anime series, "Bleach," to show how Parrot Analytics uses audience demand data to provide TV executives with insights that help them make informed decisions.
Firstly, content valuation reveals how much a series is worth. Demand data is used to determine how much value the series will add to a streaming platform. If a show has high audience demand, it will add more value to the streaming service than a title with lower audience demand. Based on the data we can say that Bleach’s demand over the last 30 days is 2.2 times the average show in India; indicating the show has good demand. However, it also indicates that the demand has been decreasing recently.
Secondly, long term content strategy can be developed using demand data. If data shows that a certain content type is popular and obtains consistently high demand over time, it might be worth investing in it more. Data showcases that over the last year, "Bleach" had a peak demand of 10.0 times the average for every title; while this peak demand has reduced, demand has increased about 66.9% over the last 30 days. It is notable that the show's average demand on a yearly basis was 3.6 times the average of every title, compared to 2.2 times the average from the last one month. Therefore, it can be concluded that the show's popularity has decreased over the last year.
Thirdly, demand data can help make informed acquisition decisions. The audience demand data allows executives to understand what appeals to their current audience and the type of content they should produce or acquire. This can be quantified in terms of the genre popularity and the number of people who express interest in a show. The data shows that in March, Bleach ranks at the 95.6th percentile in the animation genre in India, indicating it has higher demand than 95.6% of all animation titles in the region.
Fourthly, data-driven programming decisions can be made using audience demand data, which can give executives a broader and deeper perspective into the preferences of their target audience. Demand data provides insights regarding whether a show's fan base and which countries demand the show more, aiding in scheduling specific programs that are believed to perform well in a specific region or time in the year. The data reveals the top 10 global markets where "Bleach" is most in-demand over the last 30 days; the show outperforms the demand of the average TV show (1x) in each of these markets. It is also revealed that the show achieved exceptional audience demand in the United States (13.7x) and has outstanding demand in Japan.
Finally, the demand data can assess distribution decisions by providing data regarding the type of content popular in a region and the type of content that is most likely to retain subscribers of a streaming platform. With Bleach, it is possible to ascertain the level of travelability of a show by measuring its global performance independently. For Bleach, audience demand in India was 16% of the demand in its country of origin, Japan. The show travels well, and content distributors may consider increasing its distribution in regions with high demand.
In conclusion, the strategic decision-making process in the entertainment industry can be facilitated using audience demand data. By examining trends in demand data, TV executives can identify what types of content resonate the most within a specific region or genre, and how popular content changes over time. The availability of such insights enables executives to make informed decisions regarding content creation, acquisition, and programming right from the conception stage through to execution.
Bleach (ブリーチ)'s travelability to India in the last 30 days is 22%, which means that the audience demand for Bleach (ブリーチ) is 22% of the demand in its country of origin, Japan. Click through to another market to discover how well Bleach (ブリーチ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Bleach (ブリーチ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bleach (ブリーチ), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Bleach (ブリーチ) in India. We provide our partners with far-reaching SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.