The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are constantly making decisions related to content, acquisition, distribution, and programming. Informed decision-making requires access to data-driven insights and analytics. Parrot Analytics provides such insights that enable executives to make informed decisions that are likely to result in greater ROI. One example of how to use Parrot Analytics data effectively is to analyze the case of "Blue Bloods."
"Blue Bloods" is a crime drama TV series that first premiered in 2010 and has amassed a significant following over its thirteen seasons. Through the use of Parrot Analytics' demand data, we can make some useful observations about its performance and potential to inform some of your decision-making processes.
Based on the data for March 2024 in India, it is evident that "Blue Bloods" has a good level of demand. The show has 2.6 times the audience demand of the average TV show, and only 8.6% of all TV shows have this level of demand. This high level of demand has been increasing recently, with the show registering demand of 2.1 times the average over the last 90 days.
It is worth noting that the demand data also indicate that "Blue Bloods" has a high level of fan affinity with other popular police procedural dramas such as "Chicago P.D.", "Chicago Fire," and "The Rookie" among others.
The Parrot Pulse is an independent measure of performance across six different dimensions, and further analysis shows that "Blue Bloods" is performing exceptionally in five of these dimensions. In particular, the worldwide audience demand for the show and its travelability is outstanding, which means it has potential to be successful outside its domestic market. The show also has outstanding longevity, momentum, franchisability and reach. The data also revealed that the show has seen a 40.7% increase in its average demand in the last 30 days and that it is outperforming the average TV show's demand in countries like Germany, Canada, the Netherlands, Bulgaria, Australia, and France by a wide margin.
Finally, "Blue Bloods" has been on air for more than a decade, and with thirteen seasons to date, it is clear that the show has been a successful franchise for its creators and the studios. The data also reveals that the show has an appreciable fraction of its home market audience in India, further showing its franchise potential. It is clear from the data we have analyzed that "Blue Bloods" is worth considering for acquisition or distribution, especially if your focus is on countries where the show has a significant local audience or where there is a high number of TV viewers.
In conclusion, the use of Parrot Analytics' demand data for "Blue Bloods" shows the value of data-driven insights to make informed decisions about content acquisition, distribution, programming, and content valuation. In the case of "Blue Bloods," current data indicate the show has a high level of demand, has an appreciable home audience in India, and continued positive momentum over the years. The data provided here, therefore, is useful for making informed decisions that could result in positive ROI.
Blue Bloods's travelability to India in the last 30 days is 13%, which means that the audience demand for Blue Bloods is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Blue Bloods travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Blue Bloods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue Bloods, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Blue Bloods in India. We provide our partners with far-reaching subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.