The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must make informed content decisions, and the analysis of "Castle" using demand data for the month of March 2024 in India demonstrates how this data can be leveraged to make reliable content acquisition, distribution, and programming decisions. The show has a demand 4.3 times that of the average show in India in the last 30 days, indicating high demand for the show. Content valuation can be determined by calculating the dollar value contribution of the title, which helps in making informed decisions about the amount of money to spend on acquiring content.
Demand data can inform you about specific questions such as how well your show is performing in comparison to other shows on the market, how popular your show is in any given market, what the most popular genres are in specific markets, and how much your show is worth to another streaming platform. Audience demand can empower you in making the right decisions while minimizing the risk involved in any venture. Using demand data, you can infer the health of the show, evaluate its growth, and identify individual episodes or seasons that witness a spike in popularity.
Moreover, demand data can also help you in assessing your marketing campaigns' effectiveness, providing you with insight into the audience's response. Demand data can help you determine which titles are suitable for retention and attracting new subscribers to your platform, which can inform your subscriber acquisition and retention strategies.
In the case of "Castle," the audience demand in India for the show has decreased by 19.5% in March 2024, which indicates a need for renewed marketing strategies or attention. However, by taking a global perspective, the show's longevity, momentum, and franchisability are all exceptional, scoring in the top percentile. The show consistently outperforms the average TV show in its top ten global markets; these include the United States (its country of origin), the United Kingdom, and Canada, to name a few.
Furthermore, the demand data reveals that "Castle" has a high affinity with other shows such as "Impractical Jokers," "The Mandalorian," "FBI," and "Person of Interest" among others, which conveys vital information about a potential audience that could guarantee the show's retention or acquisition.
In summary, demand data enables you to make informed decisions in content acquisition, distribution, and programming, as it answers critical questions such as those relating to content valuation, performance, marketing, and audience response. The demand analysis on "Castle" for March 2024 in India demonstrates how this data can provide an essential overview of a show's demand strength, its potential for retention, growth, and international possibilities. Therefore, adopting a demand-focused approach can be an effective strategy when making crucial content decisions.
Castle's travelability to India in the last 30 days is 37%, which means that the audience demand for Castle is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Castle travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Castle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Castle, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Castle in India. We provide our partners with far-reaching OTT know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.