The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are in the entertainment industry, data-driven insights can make a world of difference when making decisions about content acquisition and distribution. The demand data analysis of "Cobra Kai" provides an excellent example of how you can leverage such insights.
One of the key questions that demand data can help you answer is how popular a show is and whether its popularity is enduring. Demand data for "Cobra Kai" reveals that audience demand has been increasing in the last 30 days, with the show's demand being 4.9 times greater than the market average. Looking at the show's performance over the past year, we can see that its demand peaked at 9.6 times the average over the year. Insights like these can be used to assess a TV series' ability to drive subscriptions and retention, as well as to optimize your marketing campaign ahead of a premiere.
Another important consideration when making content decisions is audience tastes, preferences, and trends. Demand data can help you understand which genres are resonating with your target audience and which titles outperform in that genre. In the case of "Cobra Kai," the show ranks in the 99.1th percentile in the sports genre in March as it features martial arts. This data can inform what kind of content to focus on, especially in helping to grow your audiences, aids you in preventing churn, and ultimately breaking down the content valuation process.
Travelability can help identify opportunities for global expansion as it measures the international reach of a show. "Cobra Kai" has an outstanding travelability rating indicating the show's widespread international appeal. This means the show has generated almost similar audience demand in India compared to its home country in the US. Franchisability measurements help assess the spin-off potential of a show and how you can further monetize its intellectual property through derivatives. "Cobra Kai" reportedly also has outstanding franchisability due to its spin-off potential.
Additionally, the momentum and reach ratings for "Cobra Kai" are both outstanding. Momentum is indicative of the pace of growth of a show, while reach measures the number of people expressing demand for it. The show has a dedicated but widespread fandom meaning it has a potential for future growth.
Finally, if you are looking for insights on how to compete against other shows on the market then demand data can be used for competitive benchmarking. You can compare the performance of your show against others in real-time as well as use this information to optimize these shows in the same genre. "Cobra Kai" outperforms the demand of the average TV show in all the markets where it is popular, making it a good benchmark to compare other shows against.
In conclusion, demand data is a crucial tool for any entertainment executive looking to make informed content decisions. From content valuation to competitive benchmarking to programming decisions, understanding audience tastes and trend metrics such as travelability, momentum, reach, and longevity will result in better content acquisitions and distribution and ultimately foster audience satisfaction and growth.
Cobra Kai's travelability to India in the last 30 days is 26%, which means that the audience demand for Cobra Kai is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Cobra Kai travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Cobra Kai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cobra Kai, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Cobra Kai in India. We provide our partners with far-reaching entertainment industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.