The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking for ways to make your content and distribution decisions more informed and effective? Look no further than Parrot Analytics and our powerful demand data. Let's take a closer look at the example of "Cosmos: A Spacetime Odyssey" in India during January 2024, to see how demand data can help inform content decisions:
1. How can you determine how much to spend on content?
Parrot Analytics content valuation system is based on demand data. This system reveals the dollar value contribution of any title to any platform in any region. We can apply this valuation system to "Cosmos: A Spacetime Odyssey" to determine its economic value contribution to a platform.
2. How much is my show worth?
Demand data allows you to calculate the value of your content. "Cosmos: A Spacetime Odyssey" has a good demand in India. This show has a higher demand than 99.2% of all documentary titles in India. Its global demand across all platforms is outstanding, and its longevity is outstanding, which means audience demand is maintained over time.
3. Content valuation leverages Parrot Analytics demand data:
By applying our content valuation system to "Cosmos: A Spacetime Odyssey," you can calculate the ROI this specific title will bring for any given platform and assess its potential to drive subscriptions and mitigate churn. Furthermore, our data can show you the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
4. How can you optimize your release strategy and pricing?
Demand data allows you to identify when demand for a show spikes, as it did in late January 2024 for "Cosmos: A Spacetime Odyssey" in India. Additionally, by examining the top 10 global markets where "Cosmos: A Spacetime Odyssey" is most in-demand over the last 30 days, you can evaluate how this show is doing across the world and adjust your release and pricing strategy accordingly.
5. How can you assess a TV series' ability to drive subscriptions and mitigate churn?
Using demand data, you can determine the baseline value of this title and assess how it's performing as an acquisition-driving or churn-reducing show. By examining the show's audience demand and comparing it to the average title demand, we can see that "Cosmos: A Spacetime Odyssey" has a good demand in India, indicating its potential to retain subscribers on the platform.
By leveraging Parrot Analytics' demand data and solutions, entertainment executives like you can make more informed content decisions. From content valuation to franchise potential, from release strategy to subscriber retention, demand data provides a wealth of information that can help you optimize your platform and increase your audience engagement. Let us help you unlock the power of data-driven insights to power your global entertainment strategy today.
Cosmos: A Spacetime Odyssey's travelability to India in the last 30 days is 20%, which means that the audience demand for Cosmos: A Spacetime Odyssey is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Cosmos: A Spacetime Odyssey travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cosmos: A Spacetime Odyssey), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Cosmos: A Spacetime Odyssey, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Cosmos: A Spacetime Odyssey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Cosmos: A Spacetime Odyssey also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cosmos: A Spacetime Odyssey, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Cosmos: A Spacetime Odyssey in India. We provide our partners with comprehensive media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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