The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing demand data is key to making informed decisions on content, financing, acquisition, distribution and programming. Demand data informs the performance of a show and the level of audience interest in it, which has a direct correlation with its monetary value. In this regard, analyzing shows like "Courage The Cowardly Dog" offers insight into how demand data can be useful in the decision-making process.
Firstly, it is important to note that "Courage The Cowardly Dog" has a strong demand in India. With 2.2 times the audience demand of the average show in India over the last 30 days, this indicates that the show is doing well. This level of demand is seen in only 8.6% of all TV shows. Further, "Courage The Cowardly Dog" ranks at the 97.2th percentile in the comedy genre in India. This indicates that it has higher demand than 97.2% of all comedy titles in the country, making it a strategic asset for any platform looking to acquire or distribute comedy content in the region.
Analyzing the Parrot Pulse for "Courage The Cowardly Dog" further reveals an interesting insight into its global performance. Its worldwide audience demand across all platforms is outstanding, whilst its travelability is outstanding too. This means that the show is performing well globally and can be adapted and distributed in international markets. Its longevity - how well audience demand maintains over time - is also outstanding, which indicates that the show is likely to perform well for a longer period of time. Its momentum - the pace of growth - is also outstanding, which indicates that the audience interest in this show is increasing continuously.
Moreover, by examining the top 10 global markets where "Courage The Cowardly Dog" is in-demand, we find that this show outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Courage The Cowardly Dog"'s number one market globally, with an outstanding audience demand of 4.6x. This data implies that any platform looking to acquire or distribute content in the US market should consider shows like "Courage The Cowardly Dog" in their content acquisition strategy.
Additionally, demand data can also help TV executives in making acquisition and distribution decisions. For instance, analyzing shows like "Courage The Cowardly Dog" can help executives determine whether it's worth investing in the acquisition or distribution of the show in a particular market. Audience demand data can also help determine which countries are most interested in the show and potentially increase its accessibility in those markets.
Finally, analyzing audience demand data also informs programming decisions. Analyzing trends in audience demand can help executives determine the most popular genres and shows, which are in-demand and can potentially drive subscriptions and mitigate churns. The data can also help identify under-monetized titles, discover new opportunities for content distribution, and make recommendations for other titles similar to "Courage The Cowardly Dog".
In conclusion, analyzing demand data is an essential tool for any TV executive looking to make informed decisions on content, financing, acquisition, distribution and programming. By analyzing shows like "Courage The Cowardly Dog", TV executives can make better decisions on what to acquire, how to distribute content and what programming strategies to implement. Demand data is the backbone of content valuation and can help determine the monetary worth of any show in any region.
Courage The Cowardly Dog's travelability to India in the last 30 days is 15%, which means that the audience demand for Courage The Cowardly Dog is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Courage The Cowardly Dog travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Courage The Cowardly Dog is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Courage The Cowardly Dog, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Courage The Cowardly Dog in India. We provide our partners with extensive media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.