The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can help entertainment executives across a variety of industries make more informed content, acquisition, distribution, and programming decisions. Looking at the case of "Cyberpunk: Edgerunners" in India during February 2024, we can explore how demand data relates to content valuation and how it can be used to make strategic decisions.
Firstly, demand data can be used to assess content valuation by answering questions such as "How much is my series worth?" and "What is the baseline value of a title?" Based on the information provided, "Cyberpunk: Edgerunners" has demand that is 2.4 times higher than the average show in India, indicating good demand. It also ranks at the 95.7th percentile in the adventure genre, suggesting that it has higher demand than 95.7% of all adventure titles in India. This data can be used to estimate the show's economic value and provide a baseline for other strategic decisions.
Secondly, demand data can help with acquisition decisions by assessing the value of existing and potential titles. For example, executives could use this data to determine the ROI a specific title will bring for any given platform or to gauge how much a title is worth to another streaming platform. For "Cyberpunk: Edgerunners," executives could use demand data to review how the series' demand has changed over time and if it is still a valuable acquisition asset.
Thirdly, demand data can inform programming decisions by identifying the most popular genres in a given market and helping executives evaluate the performance of a show in terms of audience retention and acquisition. In the case of "Cyberpunk: Edgerunners," executives can see that demand for the show decreased by 37.7% during February in India, indicating that some programming adjustments may be needed to keep the audience captivated.
Finally, demand data can help with distribution decisions by mapping local white spaces and indicating which platforms are the best fit for for a series. For instance, executives can use demand data to better understand the most popular genres in a given market or to identify new opportunity markets for content distribution. By analyzing the top 10 global markets where "Cyberpunk: Edgerunners" is most in-demand over the last 30 days, executives can also see that the series outperforms the demand of the average TV show in each of these markets, with China being the top market with a 12.8x outstanding audience demand.
In conclusion, demand data is a powerful tool that can provide entertainment executives with valuable insights into consumer behavior, market trends, and content performance. By analyzing demand data across a variety of dimensions, executives can make more informed and strategic decisions when it comes to content valuation, acquisition, distribution, and programming.
Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ)'s travelability to India in the last 30 days is 43%, which means that the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) is 43% of the demand in its country of origin, Japan. Click through to another market to discover how well Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ), for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 2:50 a.m. PST using global television demand datasets from Parrot Analytics for Cyberpunk: Edgerunners (サイバーパンク エッジランナーズ) in India. We provide our partners with comprehensive TV series analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.