The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have many decisions to make regarding the content you produce, acquire, distribute, and program. Utilizing demand data can help you make more informed decisions and ultimately improve the valuation of your content. Looking at the example of "D 4 Dance" in India in February 2024, we can see how demand data can inform these decisions.
Firstly, assessing the demand for the show can inform content valuation. "D 4 Dance" has an audience demand of 2.1 times the average TV show in India, and only 8.6% of shows have this level of demand. Additionally, demand for the show has been increasing recently, which indicates growing popularity for the show. By utilizing Parrot Analytics' content valuation system, you can determine the dollar value contribution of the show to your platform in India and potentially globally.
Looking beyond just the demand level, examining the global markets where "D 4 Dance" is most in-demand can inform acquisition and distribution decisions. India is the show's strongest market, but it outperforms the average show's demand in every market in the top 10, indicating potential for international growth.
Examining the show's genre performance and audience affinity can inform programming decisions. "D 4 Dance" ranks at the 98.8th percentile in the reality genre, indicating high demand for reality content in India. By identifying other shows that fans of "D 4 Dance" also like, you can potentially acquire or produce similar content to satisfy audience demand.
Lastly, analyzing the Parrot Pulse for "D 4 Dance" can inform decisions regarding the show's longevity and potential spin-off opportunities. The show has good performance in terms of both longevity and momentum, but poor performance in terms of franchisability and reach. This can inform decisions regarding potential spin-offs or extensions of the show, as well as marketing and distribution strategies to improve reach and expand the show's audience.
In summary, demand data can inform content valuation, acquisition and distribution decisions, programming decisions, and franchise opportunities. By utilizing Parrot Analytics' demand data and analysis tools, entertainment executives can make more informed decisions and ultimately improve the success of their content.
This is D 4 Dance's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well D 4 Dance travels internationally.
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Acquire the best shows from partners such as Mazhavil Manorama to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. D 4 Dance), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Mazhavil Manorama‘s D 4 Dance is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Mazhavil Manorama and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for D 4 Dance, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:42 a.m. PST using television demand content from Parrot Analytics for D 4 Dance in India. We provide our partners with comprehensive TV series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.