The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, this demand data provides valuable insights into the performance of the TV show "Delhi Crime," which can help inform various content-related decisions, acquisitions, or distribution strategies.
One of the most notable aspects of "Delhi Crime" is its outstanding demand in India, which is its number one market globally. With 10.4 times the audience demand of the average show in India over the last 30 days, the show has achieved the peak rank of #88 in India. This suggests that the show has a significant local following, making it a potentially attractive acquisition or distribution option for OTT platforms or linear networks in the region.
Additionally, the show's travelability rating is poor, indicating that it has limited international demand. Therefore, executives looking to expand their SVOD service's global footprint may want to focus on acquiring content with broader travelability metrics.
Furthermore, the Parrot Pulse data reveals that the demand for "Delhi Crime" has been increasing recently, now ranking at the 99.5th percentile in the drama genre in India, with a 17.9% month-on-month increase in audience demand. The good performance of audience demand for the show over the last year suggests that it has sustained popularity and could be a worthwhile option for a content library investment.
Comparing the performance of "Delhi Crime" on a one-year rolling basis vs. the last thirty days also shows that although the show peaked at 24.7 times the average demand over the course of the previous year, it has decreased slightly in the last thirty days. This information can inform content valuation for the show and whether it may be approaching its saturation point in terms of audience demand.
Finally, the show has an excellent momentum and longevity ranking, measuring the pace of its growth and how well audience demand is maintained over time. This may make the show an attractive option for production companies or talent agencies looking for a strong and potentially lasting investment.
In summary, "Delhi Crime" audience demand data can contribute to content acquisition, distribution, programming, and valuation decisions for entertainment executives. By analyzing audience demand data, executives can gain insights into a show's regional and global performance, its genre-level performance, and use this data to make informed decisions that align with business objectives.
This is Delhi Crime's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Delhi Crime travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Delhi Crime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Delhi Crime, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:44 p.m. PST using television demand datasets from Parrot Analytics for Delhi Crime in India. We provide our partners with deep television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.