The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways that you can leverage the demand data for "Dexter" to make more informed content decisions, particularly in India.
Firstly, demand data can be used to value content, which can inform content acquisition and programming decisions. Parrot Analytics content valuation system uses global content demand to determine the dollar value contribution of a title to a platform in any region. By using demand data, you can estimate the value of a title, understand how much to spend on content, and calculate the ROI a specific title will bring to a given platform. You can also assess a TV series's ability to drive subscriptions and reduce churn. Through measuring the current demand for "Dexter" in India, you can evaluate the content's potential value and make better content acquisition decisions.
Secondly, demand data enables optimal release strategy and pricing. Understanding how and when demand spikes can help increase audience engagement and determine the best release strategy for your platform. You can also uncover potential under-monetized titles and identify opportunities for content distribution by observing the changing demand trends over time.
Thirdly, demand data allows you to understand audience retention and acquisition. You can determine which titles to buy that will keep your current audience happy while also making strategic acquisitions that will help you grow your subscriber base. For instance, analyzing the top 10 global markets for "Dexter" shows where the content performs the best and informs which markets represent growth opportunities going forward.
Fourthly, demand data can be used to inform franchisability or spin-off potential of a given title. If a show possesses outstanding franchisability, it may offer an opportunity to further monetize IP through spin-offs or franchises. By using demand data, you can identify which shows have potential for spin-offs and help determine which IP to develop into franchises.
Finally, demand data powers competitive benchmarking, enabling executives to compare the show's performance against other titles available on the market. By discovering that other shows such as "Game of Thrones," "Supernatural," and "Stranger Things" appeal to fans of "Dexter," executives can better understand the competition and adapt their programming or acquisition decisions.
In conclusion, the demand data for "Dexter" offers valuable insights into viewer behaviors and attitudes towards the show. Whether you are seeking content valuation, release strategy, audience retention and acquisition decisions, franchisability or a benchmarking tool, there are a variety of ways that demand data can be used to help make better-informed content decisions or distribution decisions as an entertainment executive.
Dexter's travelability to India in the last 30 days is 24%, which means that the audience demand for Dexter is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 28, 2024, 1 p.m. PST using tv demand content analytics from Parrot Analytics for Dexter in India. We provide our partners with far-reaching TV series analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.