The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive working in content acquisition or programming decisions, the demand data for "Ejen Ali" can provide helpful insights.
Demand data is a crucial metric for evaluating content’s value and popularity in the current market. By looking at the audience demand for "Ejen Ali" in India over the last 30 days, we can see that it has been popular and well-liked by the Indian audience, with 2.1 times the audience demand of the average show in India. This demonstrates the high value of the show for a potential acquisition, especially as it outperforms 97.0% of comedy titles in India. Additionally, the show's demand has been increasing in recent times, indicating that it has the potential to grow further in the Indian market.
There are several ways in which demand data for "Ejen Ali" in India can inform programming and acquisition decisions. For instance, from the analysis, we can learn that this specific show is more in demand in Malaysia - it's country of origin - than in India. Therefore, acquiring this title in Malaysia may provide better returns than acquiring it in India. Also, by examining the top 10 global markets where "Ejen Ali" is most in-demand, we can identify other regions to target for regional distribution or create localized spin-offs.
Furthermore, insights into the show's travelability, longevity, momentum, franchisability, and reach can also help inform acquisition and programming decisions. For instance, since the show has poor travelability, promoting it in regions where it has low demand may require increasing marketing spend. Yet, as the show’s momentum is good, increasing the marketing efforts can be worthwhile in the long run. Franchisability is another element worth considering - if there’s sufficient demand, exploring franchise opportunities can expand reach.
In terms of programming decisions, executives can evaluate if the show's demand is sustained through time, the likelihood of the show remaining popular or if newer content should replace it, by observing the show's momentum and longevity over time. In addition, executives can bring attention to why a specific content title should receive a better marketing campaign, how the content can fit well with their platform or network by understanding how similar titles perform, and which content can be bought to increase engagement with consumers or retain current customers.
In conclusion, demand data from Parrot Analytics can be beneficial to entertainment executives in making strategic decisions regarding content acquisition or programming. By focusing on key elements such as demand, travelability, longevity, momentum, franchisability, and reach, executives can analyze the performance of a specific title and make data-driven decisions on whether to invest, greenlight or develop a show in a region, and so on. The demand analysis of "Ejen Ali" in India is a perfect example of how demand data can uncover valuable insights and assist such decisions.
Ejen Ali's travelability to India in the last 30 days is 11%, which means that the audience demand for Ejen Ali is 11% of the demand in its country of origin, Malaysia. Click through to another market to discover how well Ejen Ali travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3‘s Ejen Ali is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ejen Ali, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Ejen Ali in India. We provide our partners with essential TV industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.