The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to understand the audience demand for a TV show before making any content, acquisition, or distribution decisions. This is where Parrot Analytics' demand data becomes valuable. Using the example of "Eken Babu" in India for the month of January 2024, let's explore how demand data can be used to make more informed decisions:
1. Content Valuation: By examining the audience demand for "Eken Babu," executives can make more informed decisions about the show's value. The Parrot Analytics content valuation system is based on global content demand and supply, and can calculate the dollar value contribution of any title, to any platform, in any region. Knowing the monetary value of a show can help executives make informed decisions about content production, acquisition, or distribution.
2. Programming Decisions: By looking at the demand data for "Eken Babu," executives can better understand the show's appeal to audiences and make programming decisions accordingly. For example, executives can use demand data to determine the show's peak demand or to identify which other shows audiences who enjoy "Eken Babu" are also interested in. This information can help executives decide whether to schedule "Eken Babu" at a specific time or pair it with another show.
3. Subscriber Acquisition & Retention: Executives can also use demand data to make decisions about subscriber acquisition and retention. For example, if "Eken Babu" has a dedicated but small fandom, executives may decide to prioritize other shows with wider appeal to attract new subscribers. On the other hand, if "Eken Babu" has demand similar to the most popular titles in the market, then executives can keep the show on the platform to retain current subscribers.
4. Competitive Benchmarking: By comparing the demand data of "Eken Babu" to other titles available on the market, executives can make competitive benchmarking decisions. For example, executives can use demand data to determine what makes "Eken Babu" stand out from other mystery titles in India and leverage those unique selling propositions in marketing campaigns.
5. Optimal Release Strategy and Pricing: With demand data, executives can make decisions about the best release strategy for "Eken Babu." For instance, if the show's demand spikes at the end of the month, executives can plan a marketing campaign to promote the show during that time. Demand data can also help executives determine the ideal pricing strategy for the show.
Overall, understanding audience demand for a show like "Eken Babu" helps executives make informed decisions about content, acquisition, and distribution. By utilizing Parrot Analytics' demand data, entertainment executives can determine the show's value, make informed programming decisions, attract and retain subscribers, benchmark against competitors, and choose what's optimal for the show's release and pricing strategy.
This is Eken Babu's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Eken Babu travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular hoichoi‘s Eken Babu is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hoichoi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eken Babu, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 4:38 p.m. PST using global television demand data from Parrot Analytics for Eken Babu in India. We provide our partners with essential entertainment industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.